Jeep Compass' new marketing campaign highlights fuel efficiency
If you still can't get over the cancellation of the diesel Jeep Liberty, perhaps this news will cheer you up a little. Jeep is advertising its new 2007 Compass as a fuel-efficient alternative to SUVs and is targeting non-traditional Jeep buyers. The 2007 Compass gets 30 mpg and will be driven by nothing but bobbleheads (at least, that's the world the commercials will portray). You can kind of feel the youth marketing arm in Jeep's "Keep It Moving" slogan for the Compass. One of Jeep's four new TV spots emphasizes the 30-mpg rating, but also includes a creepy bobblehead squirrel.
[Source: Chrysler Group]
Reader Comments (Page 1 of 1)
Wind Power 12:03PM (7/24/2006)
lol@30mpg being fuel-efficient.
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Scott 8:27AM (7/25/2006)
Shame on Jeep for not making 4 wheel drive vehicles only. This is what Jeep is known for. shame on them for a 4 door Wrangler and making it more car like.
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GrowUp 8:49AM (7/25/2006)
Shame? Dude, Jeep's just a manufacturer of transportation machinery.
Get some perspective.
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DPC car videos 4:51AM (8/30/2006)
Jeep and any other company will make what people will but, at this time fuel cost seems to be the highlight of car buying.
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