While competitors like Ford Motor Co. and Toyota Motor Co. either plan to increase production or develop ethanol-powered vehicles, Honda Motor Co. had declared it has no plans to join the flex fuel bandwagon.
States U.S. sales chief John Mendel of Honda, "We're not against it. In the list of priorities right now, we haven't moved it up the list. It is less efficient from a fuel-economy standpoint."
Honda plans to focus, instead, on hybrid and diesel technologies as part of its alternatives to standard gasoline-powered vehicles.