In an effort to sway consumer's minds when it comes to the types of vehicles they purchase and the regulations concerning fuel mileage of those vehicles, a consortium of automakers is running radio and print advertising in some states. The group, Auto Alliance, consists of General Motors Corp., Ford Motor Co., DaimlerChrysler AG, Toyota, BMW, Volkswagen, Mazda, Mitsubishi and Porsche, and is known officially as The Alliance of Automobile Manufacturers. Their mission: "The Alliance of Automobile Manufacturers represents the common interests of its members and provides a forum to enable them to advance public policies that meet consumer and societal needs for clean, safe, efficient, and affordable personal transportation. "
Although claiming that "we need a balanced approach that avoids harm to Americans dependent on larger cars and light trucks," according to Gloria Bergquist, the group is not really taking a balanced approach in the states the ads will be heard and shown in. According to this article, "the alliance said it would spend "way north" of $1 million on the ads to be run in Arkansas, Delaware, Idaho, Louisiana, Minnesota, Montana, Nebraska, North Dakota, Pennsylvania and Wisconsin -- all states with high percentages of truck and SUV owners."
The ads are said to be targeted towards truck owners and mothers who drive larger vehicles and are concerned with safety. The idea is that fuel mileage regulations would make it more difficult for consumers to purchase heavy duty, work capable pickups and for mothers to find safe vehicles.
Grassroots efforts are also said to be in effect to contact retirees from the large automakers with similar information. At this time, automakers are under regulations that were created in 1975 to regulate fuel economy. So, all of you consumers out there, what do you think?
[Source: Detroit News]