Land Rover's orangutan business
While Land Rover vehicles are slowly moving into greener territory with more diesel options, some carbon offsetting and lighter hoods, the company is focusing a lot of its green attention on supporting environmental organizations. In May, we learned about Land Rover's partnership with Earthwatch. Now we discover they've also been hangin' with orangutans. Land Rover has announced they will sponsor the Borneo Orangutan Survival Foundation (BOS), a group that runs the world's largest primate rescue project. Like with Earthwatch, Land Rover is giving BOS a free Defender for the Nyaru Menteng Orangutan Reintroduction Project in Central Kalimantan. It's only one vehicle for the 631 orangutans there, but I think these primates are pretty good at sharing.
Other Land Rover conservation partners include: Royal Geographical Society (RGS), China Exploration and Research Society (CERS), Born Free Foundation and Biosphere Expeditions.
Gallery: Land Rover diesels in Geneva
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Reader Comments (Page 1 of 1)
jcwinnie 4:53PM (7/11/2007)
You're right, Seb, I do see the resemblence to your editor.
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