Video: Cool new ad for Lexus hybrids

by Lascelles Linton (RSS feed) on Sep 14th 2007 at 8:13PM

"One day a car will come along that is powered very differently. Dramatically enhanced performance will be combined with lower CO2 emissions... that day is today." The video above is a new ad for the Lexus Hybrid Drive. It's pretty cool. The car is invisible! Lexus is going to spend 6 M pounds on "national TV, landmark billboard, on-line, and magazine activities" on these ads. Go below the fold to see the print version.

[Source: 4Wheelsblog, YouTube]

Filed under: Hybrid, Lexus

Tags: advertising, hybrid, lexus, video

Reader Comments (Page 1 of 1)

asd 6:17AM (9/15/2007)

yeah i saw this ad many times on CNN international for about 2 weeks now, both the 1 minute and 30 second version.

in the end it says the lexus's eu website (lexus.eu) at the bottom.

quite a good ad with the transparent car. very good filming techniques there :)

↓↑report

GoodCheer 1:18PM (9/15/2007)

Given that Toyota have been building hybrids for about a decade, I'd be more impressed if they actually were building a car that was invisible...

Though I could see it getting into a lot of accidents.

↓↑report

MikeW 4:01PM (9/16/2007)

Does Europe get those craptastic LED headlights?
Audi already stated that the R8 LED headlights were 6500K CCT
In the Rebel white LED family, the CRI is the lowest at the highest white point. (cool white 4500-10000K CCT, 70CRI).
http://www.lumileds.com/products/line.cfm?lineId=19

A headlight assembly with all neutral white would basically mimic the current HID lights. (the binning ranges from 3500-4500K 75CRI)
An all warm white would almost be indistinguishable from incandescent/halogen lights (binning 2670-3500K CCT 80CRI)

↓↑report

Add your comments

Your comments:

Remember me

E-Mail me when someone replies to this comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.

Featured
Breaking
Popular

View all

Featured Galleries

Team Autoblog Green

Editor-in-Chief

Sebastian Blanco: Email

The Team

Autoblog Green bloggers (30 days)

#	Blogger	Posts	Cmts
1	Sebastian Blanco	110	11
2	Sam Abuelsamid	103	2
3	Jeremy Korzeniewski	30	1
4	Domenick Yoney	24	0
5	Xavier Navarro	22	1
6	Chris Shunk	4	0
7	Frank Filipponio	3	0
8	John Neff	2	0
9	AutoblogGreen Staff	2	0
10	Drew Phillips	1	0
11	Gary Witzenburg	1	0
12	Chris Paukert	1	0
13	Dan Roth	1	0
14	Michael Harley	1	0

Engadget

Autoblog

Tech

Finance

Joystiq

Travel