Frankfurt 2007 video: Michelin's Energy Saver tire
Michelin has a new low resistance tire called Energy Saver and they brought it to the Frankfurt Motor Show. The Michelin demonstration of the tire at the show has two cars on a slope rolling back and fourth. The car with the Energy Saver tires continues to roll 18 seconds longer than the car without. Below the fold is a Michelin advertising commercial with the phrase "a better way forward" that includes tires that get better fuel economy. Other tires companies are not left out of the green revolution, either. Yokohama Tire is also highlighting green efforts in their new ads.
[Source: YouTube]
Reader Comments (Page 1 of 1)
erik 3:35PM (3/01/2009)
because there are more than a single market or concern when selling cars. even in the bike world, i challenge you to put someone that rides a beach cruiser onto a road bike. the difference? ride comfort. the road bikes with super skinny high pressure tires ride like solid tires, you feel every crack in the road. that only appeals to a select group of cyclists, and even fewer car buyers. its a balance act, you have to compromise between ride comfort and efficiency. quite simple. they arent acting like they dont know any better, they are acting like they know how to sell cars.
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bioburner 7:46PM (9/18/2007)
From my bicycle riding days I can tell you the bikes with the skinniest tires and highest inflation pressures always were easier to pedal-How come the vast majority of the auto manufactures don't act like they know that?
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