Why Mitsubishi is so bullish on the i MiEV
While other automakers turn choke resources to hybrid technology, Mistubishi is putting a lot of eggs into the pure-electric basket. Automotive News (subs req'd) says that Mistubishi's push is being driven by two things - the company doesn't have the funds to try and catch up with the hybrid crowd and Mitsubishi Motors Corp. president Osamu Masuko, who drives an EV himself.
Masuko told AN's David Sedgwick that, "We were not able to put all our resources into hybrids. We are climbing the mountain, but we are finding a different route to the summit." The result of this different route is, of course, the i MiEV, which we've pretty much discussed to death on these pages. When the EV hits Japanese showrooms in 2010 (and European ones after that), remember that this is a company that deciced to leap over the 2007 all-hybrid mentality. I'm betting this will pay off for the three diamonds.
Gallery: Mitsubishi i MiEV Sport for Tokyo
[Source: David Sedgwick, Automotive News
Reader Comments (Page 1 of 1)
Roman from Italy 2:47AM (8/23/2008)
Why Mitsubishi is so bullish on the i MiEV?
What an stupid question! The whole planet is saying: Thanks to Mitsubishi for been so bullish on the i MiEV!!!! We know why we need it RIGHT NOW!
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Tush 4:37PM (10/29/2007)
Are they planning US distribution? Please say yes.
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Domenick 4:51PM (10/29/2007)
From an article in Tech On..
"Mitsubishi Motors President Osamu Mashiko clearly stated "We will commercialize a small electric vehicle in 2009" in a press conference at this motor show. This is one year earlier than its previous commercialization schedule slated for 2010."
http://techon.nikkeibp.co.jp/english/NEWS_EN/20071026/141413/
Unfortunately, this article didn't say where it would be released.
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Will Sterling 5:02PM (10/29/2007)
Whis this was more than a concept, I want one today!
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bioburner 5:52PM (10/29/2007)
I want one too. I already installed the $40.00 water heater timer in my garage which will charge the beast up during "off peak hours"
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stefano 10:24AM (10/30/2007)
Agree, this is more than just a concept car, great looking design.
http://www.webyaa.com/category/cars
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dean 2:40PM (10/30/2007)
I don't think it was designed for America in mind. If they bring it here, they may have to add structural support to pass US safety standards, which means a reduced driving range, slower. Still, would love to have it and its 3-cylinder variant.
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