2008 Prius price up slightly, Camry hybrid and Yaris also up.
Toyota announced the new price for the 2008 Prius hybrid yesterday, and the long and short of it is that it's slightly more expensive than before. $150 more, to be exact. This is a change of 0.7 percent. Other Toyota models also got a "mid-year price adjustments," including the Yaris and the 2009 Camry Hybrid. The Yaris models cost $50 more (up 0.4 percent) and the Camry Hybrid will be $150 more (up 0.6 percent). The Prius and Yaris price increases kick in December 17th; the Camry won't be available until January 21st.
Price increases for the RAV4 and 2009 Camry are in the press release after the break.
[Source: Toyota Motor Sales]
Toyota Announces Prices for Four Vehicles in Model Lineup
TORRANCE, Calif., Nov. 30 /PRNewswire/ -- Toyota announced mid-year price adjustments to manufacturer's suggested retail prices (MSRP) today for the 2008 model year Toyota Yaris, Prius, RAV4, and 2009 Camry and Camry Hybrid.
The 2008 Yaris Liftback and Sedan receive an average price increase of $50, or 0.4 percent. The new base MSRP for the Yaris Liftback ranges from $11,350 for the base grade with five-speed manual transmission to $13,925 for the Yaris Liftback S model with four-speed automatic transmission. The base MSRP for Yaris Sedan ranges from $12,225 for the base grade with five-speed manual transmission to $14,450 for the S model with four-speed automatic transmission.
The 2008 Prius receives an average price increase of $150, or 0.7 percent. The base MSRP for the Prius ranges from $21,100 for the Standard model to $23,370 for the Touring model.
RAV4 4x2 models carry a base MSRP that ranges from $21,250 for the base grade four-cylinder to $25,420 for the Limited V6. The base MSRP for the RAV4 4x4 ranges from $22,650 for the base grade with a four-cylinder to $26,820 for the Limited V6. Total RAV4 average MSRP increases $150 or 0.6 percent.
The new pricing for 2008 Toyota Yaris, Prius and RAV4 will be effective on December 17, 2007.
Camry, the best-selling passenger car in America, redefines global standards for comfort and performance. The new base MSRP for the 2009 Camry sedan ranges from $18,720 for the base grade with a four-cylinder engine and five-speed manual transmission to $28,270 for the premium XLE grade with a V6 engine and six-speed automatic transmission.
The 2009 Camry sedan combined base MSRP increases by $150, or 0.7 percent. 2009 Camry Hybrid will have a new base MSRP of $25,350. The Camry Hybrid combined base MSRP increases by $150, or 0.6 percent.
The 2009 Camry arrives in dealerships on January 21, 2008.
Reader Comments (Page 1 of 1)
HiHoStevo 1:33PM (3/02/2008)
Dad... I am currently shopping for a Camry Hybrid so the information about the 2009 model already being released is of great importance to me.
However, I am not buying the Hybrid to "save the planet" I am simply doing my part to damage the planet a tiny bit less. In point of fact even if every person in the USA became "green" overnight it would not make up for one millionth of the damage being done every day in China and India.
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rob 5:20PM (12/01/2007)
Mostly just an adjustment for the US dollar continuing to tank, probably.
Is it just me, or did the '08 Camry have a REALLY short model year? Is the '09 getting a big mid-cycle refresh or something?
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Dad 5:51PM (12/01/2007)
Price increase or not, still does not make sense economically. Now, if your desire is to save the planet, ride a bike, carpool or walk (or take a bus). But the Prius remains an "ego" trip for most buyers. With 250K hybrids sold, has had no real impact on CO2 or fuel consumption other than awareness. But, even with that in mind, every bit helps.
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Throwback 8:31PM (12/01/2007)
How will people know you care about the planet if you don't drive a Prius? Isn't that the required badge of courage?
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Dad 8:42PM (12/01/2007)
"How will people know you care about the planet if you don't drive a Prius? Isn't that the required badge of courage?"
Very well said.
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MikeW 11:05PM (12/01/2007)
Maybe Toyota wants to fool people.
Look I can get a new '08 accord, or a 'new' '09 camry.
It might just work.
But if Toyota really wants to sell the camry over the accord, just point out the way better low beam headlights on the Camry.
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mike 9:08AM (12/02/2007)
Dad, you're using 2004 logic against the prius. If you try comparing getting out of a 20 mpg car and moving to a 50 mpg car, with $3 dollar a gallon gas, then you should see that it is economically viable. ( Of course, not if you only drive 5,000 miles a year. )
Then, there's the question, do you want to continue to fund the Arab's who fund the terrorists? Every hybrid is a help to put these wacko's back in the SAND business.
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mike 9:20AM (12/02/2007)
Remember, the prius Earned it's Cred by being reliable and fuel efficient. It makes a great family car.
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Benson Leung 3:08PM (12/02/2007)
" ride a bike, carpool or walk."
I ride a bike to work 2 or 3 times a week when the weather is nicer in the summertime. There's no bus around where I live. Walking isn't an option, since i live about 5 miles to work.
"Dad"... your statement is really quite contradictory. You said "Price increase or not, still does not make sense economically. Now, if your desire is to save the planet..."
Economic reasons are what? Breaking even and saving money by buying a car? Hybrids of today aren't econoboxes, and I can't stand how people dismiss hybrids outright because they don't "break even." Was there a "break even" judgement on fuel-injection when it was introduced as a technology? Was there a "break even" judgment on the catalytic converter? Talk about wasteful options, is there a "break even" judgment on a V6 engine in a car that otherwise you can get in a more efficient inline-4?
as to your point about saving the planet. The fact is, a hybrid vehicle uses less energy over its entire lifetime (more than just 3 or 5 years of the average ownership of the car, the ENTIRE lifetime) than a non-hybrid.
The number of vehicles sold are still a minority, but your numbers are wrong. Toyota by themselves have sold over 1 million vehicles using their full hybrid design.
For me, the truth is right here in the numbers :
503.636 G consumed
24697 miles driven
49.0 MPG
$1,300.91 spent on gas in the last 2 and 1/2 years.
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