Santa changes his reindeers for a BMW 1-Series coupe
Christmas is coming and Christmas-based sales campaigns are here. While some might argue (and I agree) that reindeers are, by far, a greener mode of transportation than cars, BMW has decided to use a 1-Series coupé to power
The billboard pictured above, which has been placed near Hamburg's Residenz and Opera, uses the new set of slogans BMW is using to promote it's 1-Series coupé in Germany, which delete vowels to give the impression of intensity (literally "Verdichteten Intensität" hence the Nkls Xprss letters.
[Source: BMW]
Reader Comments (Page 1 of 1)
Rick 7:17PM (12/07/2007)
So no vowels equals intensity? WTF? Is that German logic?
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Craig 11:35AM (12/12/2007)
Only thing green about this is the throwup in my mouth after I saw the ad. The Series 1 has got to be the ugliest BMW ever made, Isetta included.
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