Honda's new TV ad features fuel cell-powered FCX Clarity
Honda recently launched a new green ad campagn called Problem Playground. It just kicked off the second phase with a TV ad that features Honda's hydrogen fuel cell FCX Clarity (which you can watch below the fold). The ad's voiceover is done by Garrison Keillor and goes like this:
A hydrogen car with zero emissions. More efficient solar panels. Hybrid engines. When you love solving things, isn't every a problem a playground?
The ad's general theme is that Honda enjoys problem solving the same way that children enjoy a playground. Pretending to be Honda workers, 140 actors work together to create puzzle piece structures of green things like the FCX Clarity. No special effects either: those are really thousands of Rubix cubes spelling out hybrid. The ads were created by Wieden & Kennedy London with planning by Publicis Groupe's Starcom.
Related:
- Video: Škoda's life sized car made out of ... cake!
- Kia TV ad: Spectra is so fuel efficient, you will forget which side the car the gas tank is on
- Honda gives its own green credentials a shout out
- VIDEO: Water fight for water emitting car, first ad for the Honda FCX Clarity
- First Drive: 2009 Honda FCX Clarity, world's first series production fuel cell car
Reader Comments (Page 1 of 1)
Joseph 5:59PM (2/04/2008)
Honda makes awesome ads, but I think all of them are for England.
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Trev 6:58PM (2/04/2008)
It's cool, but I don't care for the style--i think it's the music, dull colours, and the narration. But the idea behind it is pretty sweet.
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hydrogen is not the way 2:57PM (2/05/2008)
It's great to have some campaign to solve problems but it sure doesn't beat the fact that it isn't viable.
It's 30 years from now. Why doesn't Honda focus on an EV when it is possible NOW and MORE efficient?
Hydrogen should be strictly R&D concepts in the computer and EVs should be the new car to bring to production. So I only see Honda trying to maintain it's obsolete fuel model car.
Hydrogen doesn't work because consumers aren't going to pay 3 times more for fuel just because it has less emissions.
Cars will become like computers rather than a vehicle and the shift in all the EV tech is far superior than the fuel cell. It's just a waste of money. tsk tsk. and 5 years from now when EVs start roaming the streets I'll be saying told ya so.
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