Jim Press: "With a hybrid you get to eat meat but you get the same benefit as eating vegetables"
We've heard a few interesting metaphors before, but never have we heard the auto industry likened to dinner. Well, until now that is. Jim Press, formerly of Toyota and now of Chrysler, made the odd comparison recently. Press considers high-volume models like pickups to be the "meat and potatoes" of an automakers line-up, with a nice dessert coming courtesy of halo cars like the new Dodge Challenger. No responsible dinner would be without your veggies, which aptly applies to the automakers eco-friendly models too. And hybrids? Hmmm... hybrids make up part of a well-balanced diet too - the best of all worlds, according to Jim. "With a hybrid you get to eat meat but you get the same benefit as eating vegetables," he said.
With that, AutoblogGreen would like to remind you to eat - and drive - your greens.
[Source: Detroit News]
Reader Comments (Page 1 of 1)
Dan 9:23AM (3/06/2008)
It's plagiarism! Ford's Chris Theodore used to say this all the time about building the Ford GT.
Either Press stole it or his speech writer stole it. I'll bet Press was reading about Ford GT all the time while he was out launching Avalons and Camrys.
First Obama, now Press.
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xcargrl 10:29AM (3/06/2008)
The man must be starving! He's constantly using food metaphors. "You can have more horsepower and better gas mileage," Jim Press, Chrysler's president and vice chairman, said, comparing the hybrid Ram to a "souffle without the calories." AND when he was head of Toyota's U.S. sales arm, he unveiled the new hybrid Lexus concept and said technology would allow consumers to have it all without guilt. "It's like eating a chocolate souffle without worrying about the calories."
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