Fiat's new flagship store in London had a reason to party
Fiat, maker of the cutesiest bit of neo-retro ever (the 500, pictured above) threw a party to mark the opening of their new flagship store in London's West End. The car company went all out with real celebrities (No, I wasn't there. Sigh.) and an art exhibition which featured, according to the press release, "the work of 22 young designers who are competing to design an accessory for the Fiat 500 that will be chosen to go into production..."
More than just another dealership, the space is being offered up (for a fee, I'm guessing) as "a venue for corporate meetings, fashion shows, art and design exhibitions, and as a lavish set for film makers." Broadcaster CNN has already taken them up on that offer and will be holding a seminar with leading auto marketers and media opinion-formers. I'm still waiting on that invite.
Gallery: Fiat Flagship Store
Gallery: New Fiat 500
Gallery: Fiat 500 in the Eye
Gallery: Fiat 500
[Source: Fiat]
Reader Comments (Page 1 of 1)
John Harlan 8:02PM (3/12/2008)
The first company to offer a 70 mpg car of any kind in the US for a reasonable price will do very well. What's the problem? Europe has dozens of these cars and we have none! Who the hell is tending this store? Oh, the lights are on, but no one is really home, right!
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jake 11:02PM (3/13/2008)
You're right John, the time has really come to bring many of these small and terrific Euro and Japanese cars to the States.
The days of 400hp cars and huge SUV's are OVER!
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