Honda's "Engines" ads feature cleaner, happy powertrains
Leave it to a Japanese company to try and make engines cute and friendly. In a new advertising campaign titled "Engines," Honda has unleashed four animated engines (well, three engine and a hydrogen fuel cell) bouncing around a world of expensive gasoline and rising temperatures. Honda says the campaign is intended to be a "comical, yet serious expression of Honda's commitment to providing a cleaner and safer environment for the future generations."
The engines featured are the gasoline burning i-VTEC and IMA hybrid systems, the diesel i-DTEC, and the hydrogen FC Stack. Each makes an appearance in the video, but it's the i-VTEC that checks out the hottie at the pump from a somewhat in appropriate angle. Not sure if that the comical or serious part.
[Source: Honda]
Reader Comments (Page 1 of 1)
KarenRei 12:28PM (3/17/2008)
The Japanese sure love animated characters ;) When I was in Japan, there were anime-style characters everywhere. The "children crossing" signs in Osaka are a little anime-style boy darting across a street. When you buy a subway ticket there, a little animated girl on the screen bows at you and gives you hand gestures. Everywhere you go in the country, you see the same sort of thing.
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Rick 5:18PM (3/17/2008)
I didn't see the engine checking out the hottie inappropriately. He looks at the temp guage in the same way. Seemed consistent.
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