Go Green: green advertising option or greenwashing defined?
In what could either be a boon to companies which need to advertise and want to minimize their environmental impact or the ultimate in greenwashing, Brand Xperience has launched a new all-electric vehicle marketing division. Using electric trucks (look like Zap! Xebras) with what appears to be custom billboards in the bed, the company claims, "Go Green is the only mobile billboard advertising company dedicated to the sole use of all-electric, zero emissions vehicles for special events, street sampling and mobile billboards." We must say, we're not aware of any direct competition in this segment...
According to Go Green Advertising Senior Vice President, Bob Kopach, "Advertising with our electric vehicles not only allows a company to send its message in a unique and cost-effective way, but also communicates that the company cares about the environment." We're not so sure that companies which truly care about their environmental impact would specifically want to run out and use this service, but we can at least agree that using these electric vehicles would save on gasoline.
[Source: Brand Xperience]
Reader Comments (Page 1 of 1)
paulwesterberg 10:38AM (4/02/2008)
Still a waste of energy.
If you want a mobile billboard then sponsor a city bus, at least the fuel spent moving it around helps people out and causes less traffic congestion.
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Bill 1:13PM (4/02/2008)
Yeah, it looks a little hippie dippy, but companies like UPS and Dominos have turned them into a stylish, eco-friendly option.
Don't knock it until you try it!
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Dave 2:14PM (4/02/2008)
Bill,
It's ZAP, need I actually try it before I knock it? I think not.
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Eletruk 3:51PM (4/02/2008)
Las Vegas (where else but the capital of excessive consumerism) I frequently see trucks that do nothing more than drive around with big billboards in back. They would be the competition. You might see one of these billbaord trucks in your city if you are hosting a large convention or event. So, I guess compared to a diesel truck idling in stop and go traffic whose purpose it nothing more than to be a moving billboard, then yes, the electric truck based billboard would be more green. But what a stupid market to compete in.
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green lite 10:49AM (4/03/2008)
Personally I am sick of the "green" advertising angle. If a company can do something better then just do it. It is mostly marketing BS with little in the way of tangible results.
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