It's Friday: Lucky guy trades cucumbers for a Fiat
Fiat Spain recently launched a campaign to promote the Grande Punto that told people they could, "Get it for under 13,000 cucumbers." Clever, considering that "cucumber" is slang for the euro (€) currency (another word is "turkey," which would have made for a more interesting situation), but a guy from Málaga, in the SE of Spain took the words literally and got himself a brand new Fiat Grande Punto 1.4 16V for, well, 13,000 cucumbers. Renato Del Bino, from Fiat Spain's marketing division, said that they gladly traded the car for the cukes to show the brand interest in giving a "fresh message" for potential buyers and to show just how easy it is to buy the car. Was it worth it? Well, you can buy 1 kg of cucumbers for less than €1/kg, so the lucky guy got the car for a quarter of its normal price. Not bad, huh, and this has got to be the "greenest" payment method we've read about in a long time.
[Source: Autofácil (thanks to Dominique for the tip)]
Reader Comments (Page 1 of 1)
Derek Jones 11:32AM (5/02/2008)
Good thing he didn't try that on eBay... with a BMW.... with a certain dealer in Nebraska....
Make you wonder if Fiat reads your blog...
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GoodCheer 12:46PM (5/02/2008)
"you can buy 1 kg of cucumbers for less than €1/kg, so the lucky guy got the car for a quarter of its normal price."
Er, you missed something...
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Xavier Navarro 12:46PM (5/03/2008)
GoodCheeer:
I just checked... You can buy about 4 cucumbers for 1 EUR in a grocery nearby. I guess cheaper if you buy them in bulk!
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Alberto Villalobos 5:07AM (9/24/2008)
I am this lucky boy.... one kilogreme cost me 35 cents of euro, total 1600 euros.
Reply