Fiat replaces water with special wax
Fiat Spain has decided to make an effort to reduce the amount of water used to wash cars by using a special wax. The wax will be used at dealers and repair shops when cars are cleaned before delivery to customers. What will it do? Fiat expects the wax to reduce water use by up to 145 million liters of water (about 40 million gallons) per year.
The wax treatment is part of Fiat's "Ecoproject," which aims to offer customers greener dealers and post-sale services. Other "Ecoproject" measures include discounts for customers with the greatest "ecologic" commitment (whatever that means) and free "green" check-ups.
[Source: Fiat Spain via Europa Press]
Reader Comments (Page 1 of 1)
Kevin Nugent 8:36PM (5/07/2008)
But what is the economic impact of creating this wax. In nay event not using water is probaly saving our environment even more . as it is we are getting very tight on our water supplies
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rtshinn 8:35PM (5/07/2008)
I wodner how much water it takes to manufacture, distribute, and use this wax?
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Tim 9:17PM (5/07/2008)
So instead of FIAT or "Fix It Again Tony" are they changing their name to PIAT for Paint It Again Tony?
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andrichrose 4:40AM (5/08/2008)
more "greenwash" from fiat when what they should be doing is mass marketing an affordable electric car
similar to the electric panda which is currently
being manufactured in small numbers and in nearly
total secrecy in a small factory 4km from my home here in northern italy!
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Dad 10:31AM (5/08/2008)
"What will it do? Fiat expects the wax to reduce water use by up to 145 million liters of water (about 40 million gallons) per year. "
Oh wow, now I can flush my toilet more often.
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Stins 4:06PM (5/08/2008)
They could also help support some of the companies out there making biodegradable, non-toxic, waterless car washes like any of these products: http://greenhome.huddler.com/products/category/car-care
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virgil 10:08AM (5/09/2008)
Any time you hear the word "special", run don't walk!
Most waxes used in the auto industry are based on carnauba, which is a palm tree from Brazil. So, we cut down rainforests to coat cars with, and that makes car buyers feel all fluffy because they use less water. That counts as GREENWASHING in my book.
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