Coors: Official E85 Ethanol Producer for the 2008 Democratic National Convention
Yes, believe it or not, Molson Coors is in fact the official ethanol producer for the upcoming Democratic National Convention. According to Denver Mayor John Hickenlooper, "This flex-fuel initiative highlights Colorado's historic status as an energy and beer capital as well as its reputation for environmental and economic innovation. We are grateful for Molson Coors' donation of cleaner-burning fuel to ensure we host the greenest national political convention to date." As it turns out, beer waste from the Coors brewery in Colorado has been converted to ethanol since 1996, with the brewery now creating three million gallons of the alcohol fuel per year. Molson Coors CEO Leo Kiely says "We are pleased that our waste beer can fuel the convention fleet and help support an environmentally conscious convention." To go along with the fuel, Coors will also be providing the convention with beer. The E85 provided from Coors will be powering GM vehicles, as General Motors is Official Vehicle Provider of the 2008 Democratic National Convention. Sounds as if there's plenty of marketing opportunities in politics. Who knew?
[Source: News Blaze via Jalopnik]
Reader Comments (Page 1 of 1)
jpm100 8:06PM (5/23/2008)
This is one reason why I suspect 'Oil' specifically fears ethanol among all the biofuels.
Its the ability for multiple companies besides traditional hydrocarbon refiners/merchants to get into the act.
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Joseph 11:57PM (5/23/2008)
Wow! I didn't even know that breweries actually produced ethanol from their waste beer.
I wonder exactly how they do it. This post says that they make the ethanol from "waste beer," but what exactly is waste beer anyway?
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tankd0g 10:07PM (5/23/2008)
Open bar.
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GoodCheer 9:16AM (5/24/2008)
Joseph: Don't forget that the alcohol in beer is ethanol to begin with. I would think if a bath goes bad or is for whatever reason thought to be below quality standards, it would be simple enough to let the fermentation carry on until the yeasts run out of food (yeasts that poop ethanol, basically), then separate out the barley-water.
Any homebrewers have more insight?
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jchull 11:06PM (5/27/2008)
Colorado and environment? Not as far as I am concerned, landfills and coal mining, coal power, recycling is hard to do... In Maine it pays to recycle, here it pays to dump everything in a landfill. People think that because there are mountains here that it is an environmentally friendly state, but the case is anything but. Without laws and taxes that encourage eco-friendly behavior, this SUV wasteland will continue to pollute and ruin the beautiful landscape.
Is this Coors' way of trying to make up for dumping beer in clear creek every few years and killing all the fish?
Joseph, ALL Coors beer is waste beer!
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