GM hearts Planet Green
Click the Tahoe hybrid for a high-res gallery
General Motors looks to get loads more exposure in short order as it becomes the exclusive automotive sponsor for the new Discovery Communications channel known as Planet Green. Therefore, viewers should expect to be inundated by vehicles from the General - hybrids and flex-fuel SUVs in particular - while they watch shows like Living With Ed. The city of Greensburg, Kansas, will be highlighted on the new channel, as that city is currently rebuilding itself using as much green-tech as possible. Besides giving Greensburg city administration some Tahoe hybrid SUVs and E85-capable pickups, GM has also provided the local school's South Central Community Foundation three flex-fuel Suburbans. One story line of the show will center around the rebuilding of Greensburg-area Chevrolet dealership Dwane Shank Motors.
Says Betsy Lazar, executive director, GM advertising and media operations, "Planet Green programs will attract consumers who also want to know what GM has to offer in terms of fuel-efficient cars and trucks, hybrids and alternative fuel vehicles." Therefore, more direct advertising will take place on both the television channel and its accompanying website. Short films will be made showcasing GM vehicles and employees. Planet Green launches on June fourth.
[Source: Automotive News]
Reader Comments (Page 1 of 1)
John E. 12:21PM (5/23/2008)
I don't understand how a huge vehicle like this is saving the planet... why would u drive this unless you have 6 kids i don't see the reason of anybody owning this huge vehicle.. buy two honda or toyota hybrids with the money... and the fuel efficiency is pathetic 20.. i hate when i see people driving a vehicle like this by themselves its so pathetic. Please do the earth a favor and don't buy this vehicle
Reply
why not the LS2LS7? 1:35PM (5/23/2008)
Discovery already has about 50% more channels than they have content to fill them. Did we really need another?
Maybe they're switching over the Military Channel or something?
Reply
why not the LS2LS7? 1:38PM (5/23/2008)
Oh, they're replacing Discovery Home with this.
http://en.wikipedia.org/wiki/Discovery_Communications#Discovery_Networks_U.S.
Reply
Sasparilla 4:11PM (5/23/2008)
GM is trying to swaddle their image in 'green'. Doubt it will lift their heavy truck or SUV sales though. A bit like a Cigarette company sponsoring the Health Channel.
Reply
Kevin Nugent 11:02PM (5/23/2008)
- Sasparilla i like that analogy , so true :)
Reply
Chris M 12:10AM (5/24/2008)
GM has to resort to advertising, because they don't have the goods. They are way behind on the fuel economy race, and rely too much on big gas guzzlers.
Reply