Lexus thinks footballers need to know more about the Lexus RX 400h
Usually, when a corporation donates something and then says the reason is to "raise awareness," what do you think of? Breast cancer, perhaps? Or maybe some wetlands somewhere? A bay, maybe. Well, Lexus has a different idea. Here's the first graph of a press release sent out today:Lexus corporate has recently supplied the Professional Footballers Association (PFA) with four Lexus RX 400h vehicles helping to raise awareness of the hybrid range among its players. [emphasis added, read the full thing after the jump]
Hm. That's bold. Lexus gave a small number of soccer players the chance to use the 29mpg (U.S.) hybrid SUVs. But the real excitement for Lexus is the chance to show off. Nigel King from Lexus Corporate said in the statement that, "The training ground car park of any premiership football club will display an array of prestige cars. This is a great opportunity to highlight Lexus Hybrid Drive in this sporting environment." Olé?
Gallery: Lexus RX 400h for Footballers
Press Release:
LEXUS HYBRIDS SCORE WITH PFA
Lexus corporate has recently supplied the Professional Footballers Association (PFA) with four Lexus RX 400h vehicles helping to raise awareness of the hybrid range among its players.
The four players who will be using the hybrids are; Gareth Bale Tottenham Hotspur, Craig Gardiner Aston Villa, Micah Richards Manchester City and David Wheater Middlesbrough. All have played for England under 21 squad at international level except Bale who has represented Wales.
The Lexus RX 400h the world's first premium SUV to feature a hybrid power system, known as Lexus Hybrid Drive, is able to achieve nought to 62 mph in
7.6 seconds yet in the official combined cycle achieve an impressive fuel consumption figure of 34.9 mpg. Priced from £35,810, on the road and available with the option of the Lexus Mulitmedia Pack which includes an 11 speaker Mark Levinson premium hi-fi, premium in-car entertainment twin DVD system and satellite navigation with touch screen control.
Nigel King from Lexus Corporate said, "The training ground car park of any premiership football club will display an array of prestige cars. This is a great opportunity to highlight Lexus Hybrid Drive in this sporting environment."
[Source: Lexus]
Reader Comments (Page 1 of 1)
Kevin 8:29PM (6/05/2008)
Aww... how gracious of them. Magnanimous & noble even! :|
If they can rationalize THAT, surely they can rationalize giving little ol' me a new IS.
Reply
Rick 10:02AM (6/06/2008)
Football players? He's holding a soccer ball.
:P
Reply