Toyota hopes to move trucks by making them more powerful

Click above for hi-res gallery of the Ironman edition Toyota Tundra
For up to an extra twenty grand, buyers can opt for various suspension goodies, which will invariably reduce fuel consumption by jacking the vehicle further off the ground, along with topping the engine with a supercharger. This power-booster increases power on the Tundra to an impressive 504 from the standard 381 and torque from 401 lb-ft to a heady 550. Each of the various pieces will also be available separately, in case the idea of single digit fuel mileage are less than intriguing to you.
[Source: Automotive News]
Reader Comments (Page 1 of 1)
Ignatius 8:42AM (6/24/2008)
I guess that makes sense. Ya know, in Bizzaro world.
Hay, we aren't selling trucks because they're not fuel efficient, what should we do?
MAKE THEM LESS FUEL EFFICIENT!
Okey-dokey!
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Tim 9:21AM (6/24/2008)
Toyota is acting like the OLD arrogant GM.
Good luck with that, Toyota...
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me2 9:04AM (6/24/2008)
"which will invariably reduce fuel consumption by jacking the vehicle further off the ground"
I think you mean increase fuel consumption, not decrease.
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BlackbirdHighway 10:04AM (6/24/2008)
Hold on folks, these are very limited editions of these trucks, like only 500 or so. It's mostly just a publicity thing.
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MarkR 1:41PM (6/24/2008)
not the announcement I'm looking for. Even if it is a limited production. I want to know when the hybrid Tacoma is coming out.
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MikeW 2:28PM (6/24/2008)
Since Toyota likes playing with superchargers, how about a supercharged 2gr-fse V6 as the standard engine? 331hp 301ft-lbs (on regular!)
Better than the 4.0 V6 & 4.7 V8.
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Gene 2:13AM (6/25/2008)
How about one of those nice 4 cylinder Toyota diesels like I had in Africa?
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Azrael4h 8:47AM (6/25/2008)
Why not bring back the compact Toyota pickups that used to be sold here? You know, the ones that could turn 30mpg with a 4 and a proper transmission, and actually held up to Toyota's sterling reputation, unlike the disastrous train wreck that is the big Tundra.
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