Tata asks Fiat for help selling the Nano
Click above image for a hi-res gallery of the Tata Nano
Tata is asking Fiat to assist in selling the Nano overseas, as an expansion of the two marques partnership in manufacturing and distributing cars, engines and commercial vehicles. Fiat's initial intentions are, however, largely directed towards bus and truck manufacturing. "We have held talks about the Nano being marketed in markets where Fiat has already a strong presence. I am open to consider a partnership," said Ratan Tata at a forum promoting cooperation between Italian and Indian companies.
Tata is also forecasting supply problems for its new microcar, which goes on sale next October. That said, high raw material and fuel prices have cut demand for vehicles in India. Between that development, the burden of the Jaguar/Land Rover acquisition, and a 31% decrease in profits, it'll be interesting to see if Tata is ultimately able to keep the Nano priced as low as planned.
Gallery: Tata Nano: The People's Car
[Source: Automotive News]
Reader Comments (Page 1 of 1)
emdee 1:16PM (7/31/2008)
I _really_ hope the Nano comes to Europe soon. I can't wait to see what it costs.
It's such a cool little car and would suit me fine for most drives I make.
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