Skip to Content

Toyota launches Ecodriving campaign across Europe


Click for more images of the 2009 Toyota Prius

Hey look, one more course to learn tips for savvy driving! Toyota has announced plans for an EcoDriving course with Global Action Plan International that will promote smart driving courses for 12,000 Europeans in Spain, Belgium, Iceland, Norway, and the UK. The program, which costs €300,000, is expected to reach 10 additional countries in 2010. According to Toyota, the course can help drivers to reduce their fuel consumptions by 10 percent without purchasing "costly devices or modify their vehicles" just "by making simple changes to every-day driving behaviors, every driver, no matter what kind of vehicle they own." Toyota estimates that knowledge from this course could mean savings of 50 million tons (metric) of CO2 per year, which translates into €20 billion in fuel savings. No, not per family.

The program started in Belgium last year with 5,000 drivers and its estimated impact was calculated in savings of around 415,000 liters of fuel, and over 1,000 tons of CO2 in one year. This is what 71,000 trees (based on the CO2 intake of a Japanese cedar) capture in one year.



[Source: Toyota]

Reader Comments (Page 1 of 1)

Add your comments

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.



Featured Galleries

  • 1 Liter Racing League
  • Suzuki Alto in Global Green Challenge
  • Proterra Electric Bus
  • Local Motors Rally Fighter
  • 1916 Woods Dual Power Model 44 Coupe
  • Audi Avatar
  • Global Green Challenge Tesla Roadster goes 313 miles
  • Meyers Motors NMG
  • Cozmo NEV
  • Tokyo 2009: Suzuki Swift PHEV
  • Tokyo 2009: Suzuki SX4-FCV
  • Honda mobility devices

Categories


Autoblog

Daily Finance

Download Squad

Engadget

Joystiq

Autoblog Spanish

Switched.com

FanHouse

Asylum