Next-gen Prius gets a new logo
by Jeremy Korzeniewski on Oct 6th 2008 at 4:33PM 
Toyota's got a lot of Prius fans salivating at the thought of its third-gen fuel-saver being introduced in January at the Detroit Auto Show, and it's doing its part to keep those juices flowing by releasing the first official shot of the '10 Prius. It's um, nice... but doesn't show off too much skin. In fact, it's nothing more than a new logo, and it's obviously a bit of a let-down to the hard-core fans among the internet. We think that this may be the splash screen displayed on the e-dash upon startup. Our Autoblog siblings see some Knight Rider influence in the font, and we have to agree after checking it out ourselves. We do know that the new Prius will be a bit sportier overall, and the chosen font seems to back that up. We need to find a way to get the theme from Star Trek: The Next Generation to play at the same time. Any comments? Thanks for the tip, Danny!
[Source: PriusChat.com]
Reader Comments (Page 1 of 1)
1985 Gripen 12:19AM (10/07/2008)
Looks to me like Syd Mead's typeface for Blade Runner:
http://www.urbanfonts.com/fonts/Blade_Runner.htm
(at least the P and R)
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LaughingMan 5:32PM (10/06/2008)
This is nearly the same logo as on the 2nd generation Prius...
http://www.flickr.com/photos/six27/245964088/
There's nothing new here. It's *maybe* a non-italicized version of the Prius 2nd gen logo.
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GenWaylaid 10:52PM (10/06/2008)
The "Next Generation" Prius indeed:
http://en.wikipedia.org/wiki/Image:TNGopeninglogo.png
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philmcneal 1:10AM (10/07/2008)
it would have sounded better if it was, "welcome to the Toyota Prius!" flaunt the father a little ;)
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Christine Smith 10:04AM (10/07/2008)
Looks like they're branding it for an Atari game...
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Gary 11:24AM (10/07/2008)
It looks rather cheap and dated. Like a late 80s or early 90s monochrome monitor.
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mycomya 12:07PM (10/07/2008)
Looks like the badge on a mid-nineties Ford Probe to me...
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