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More on Ford's SmartGauge cluster for the Fusion/Milan hybrids w/VIDEO

Posted Oct 30th 2008 1:02PM


Click on the SmartGauge empower display for a high res gallery

When the new Ford Fusion and Mercury Milan go on sale early next year, everyone from basic commuters to the most avid hyper-milers should be able to get what they want out of the new SmartGauge cluster. Typically on hybrid vehicles, all the information about power flow and battery state of charge is displayed on a central screen with the navigation system putting it out of the drivers line of sight. SmartGauge puts it all front and center and allows the driver to determine how much or little information they want. The system consists of a standard analog speedometer flanked by a pair of 4.3 inch WVGA (800x480) LCDs. That's the same size and resolution as the Sony PSP. A button mounted on the steering wheel allows the driver to select from four main configurations with varying amounts of data.

The most basic is the Inform mode for people who just want to drive. Inform provides the fuel and battery level, coolant temperature and PRNDL displays. The default when the car is delivered is the Enlighten mode which adds the instantaneous mileage, tachometer and battery charge, discharge indicator. Engage substitutes more detailed power flow, average mileage and the leafy green driving indicator that we heard about the other day. As your driving style gets more efficient, you get more leaves on the tree. The hyper-miler special is called Empower. This adds mileage history bars on the right and an accessory drive power draw indicator on the left. The latter lets you see how much juice is being drawn by the air-conditioning, lights, wipers etc. All of the displays can customized so that the driver can select the information they want. You can check out a guided tour after the jump with Ford Senior Technical Leader Jeff Greenberg after the jump.

Related GalleryFord SmartGauge cluster

[Source: Ford]


  • Ford's SmartGauge™ with EcoGuide gives hybrid owners a more-connected, fuel-efficient driving experience by coaching them on how to optimize performance of the 2010 Ford Fusion and Mercury Milan hybrids

  • SmartGauge with EcoGuide's unique design uses two, high-resolution, full-color liquid crystal display (LCD) screens on either side of the analog speedometer that can be configured to show different levels of information, including fuel and battery power levels, average and instant miles-per-gallon. Growing leaves and vines track and reward the driver's efficiency

  • All-new Ford Fusion and Mercury Milan hybrids are expected to offer class-leading fuel economy and will be available in the first quarter of 2009

DEARBORN, Mich., Oct. 29, 2008 – Pushing a vehicle to the limit takes on a new meaning in the new 2010 Ford Fusion and Mercury Milan hybrids, thanks to Ford's SmartGauge with EcoGuide – an innovative new instrument cluster that provides real-time information to help drivers maximize fuel efficiency.

"SmartGauge with EcoGuide gives the customer real-world feedback to make the most of their hybrids," said Gil Portalatin, Hybrid Applications Manager. "Unique to Ford and Mercury hybrid sedans, this instrument cluster acts as a good 'coach,' engaging drivers real-time to help them achieve maximum fuel economy."

Ford collaborated with IDEO and Smart Design, two world leaders in helping consumers connect with technology, to develop the instrument cluster. Job One was properly integrating the driver with the cluster's science and technology.

"The main question hybrid drivers had was, 'How do I know I'm getting the most out of my hybrid?' " said Jeff Greenberg, Ford senior technical leader. "We needed to create a system that better communicates with drivers and gives them the tools to maximize fuel efficiency. That's what SmartGauge with EcoGuide does."

The driver is immediately engaged by the SmartGauge displays, on either side of the center-mounted analog speedometer, with a special greeting that combines illumination and graphics.

EcoGuide then uses a multi-layered approach to coach the driver to maximum fuel efficiency. A tutorial mode built into the display that helps the driver learn about the instrument cluster and the hybrid in a whimsical way that does not overpower.

For instance, drivers can choose one of four data screens to choose the information level displayed during their drives. They are:

  • Inform: Fuel level and battery charge status
  • Enlighten: Adds electric vehicle mode indicator and tachometer
  • Engage: Adds engine output power and battery output power
  • Empower: Adds power to wheels, engine pull-up threshold and accessory power consumption

All levels can show instant fuel economy, fuel economy history, odometer, engine coolant temperature, what gear the car is in and trip data (trip fuel economy, time-elapsed fuel economy and miles to empty). The engine coolant temperature indicator turns green when engine conditions are warm enough to allow engine pull-down.

At the core of the instrument cluster's design was an understanding that the Hybrid Electric Vehicle (HEV) experience evolves and deepens over time and the technology needed to reflect that.

The four levels of information can be customized to fit each driver's needs or situation. If cruising on the highway, for instance, only basic information may be desired. Once a driver moves off the highway into a city, additional information to optimize fuel economy may be desired and can be easily accessed.

Long-term fuel efficiency can be displayed in two ways – either as a traditional chart or using an innovative display that shows "growing leaves and vines" on the right side of the cluster. The more efficient a customer is, the more lush and beautiful the leaves and vines, creating a visual reward for the driver's efforts.

Additionally, the real-time system feedback allows drivers to assess or modify their driving habits to achieve maximum fuel economy. A shutdown screen reviews important information from the latest trip, including fuel economy performance and comparative data from previous days.

Extensive customer research was completed to ensure the instrument cluster is as driver-friendly as possible. Prototype testing was done in Ford's Virtual Text Track Experiment (VIRTTEX) simulator, the industry's largest driver distraction laboratory operated by an automaker. Test drivers were able to safely interact with the new technology as engineers gathered data and helped refine SmartGauge, aiding drivers in making informed decisions without being distracting or overwhelming.

"When you're driving, you have a second or so to look at your display," Greenberg said. "A dense display isn't going to work. SmartGauge with EcoGuide is designed to minimize distraction caused by multiple displays. We did a lot of work to eliminate extraneous movement and create a smooth, fluid display."

The instantaneous fuel economy gauge, for example, can be shown or hidden at each of the EcoGuide levels to suit the needs of individual drivers. "We did a lot of research and modified our designs along the way to make SmartGauge with EcoGuide unobtrusive, using subtle cues to relay information," Greenberg said.

The brainstorming sessions with the IDEO team proved invaluable. "We received more than 100 ideas about information to display – that was our input to our studies with VIRTTEX," he added. "In VIRTTEX, for example, we learned that you can't overlay multiple levels of information. One of our design goals then became to geographically separate the information so it can be better understood while driving."

Four Hybrids The Ford Fusion and Mercury Milan hybrids join the already successful Ford Escape and Mercury Mariner hybrids – the most fuel-efficient SUVs on the planet. With the addition of the two new hybrid sedans, Ford will double its annual hybrid volume and be the largest domestic producer of full hybrid vehicles in North America.

The Fusion and Milan Hybrids will be built at Ford's Hermosillo (Mexico) Stamping and Assembly Plant and a will arrive in dealer showrooms in the first quarter of 2009.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 229,000 employees and about 90 plants worldwide, the company's core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit

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Matt S.

I like the new Fusion Hybrid and Ford now has the most fuel efficient mid-size sedan in America. Anyone thinking that Ford is like GM and Chrysler needs to take a look around...Ford has received numerous awards over the last year for there quality improvement.

April 01 2009 at 2:47 PM Report abuse rate up rate down Reply

One of the things that "greenies" love to do is show off the dashboard graphics that show real-time fuel efficiency. By putting all of that in the IP instead of the center screen that the nav system normally uses it will be more difficult to do that- your passengers will be invading your personal space to see the info. (Or maybe you're trying to pick up an enviro-chick, in which case this is just what the doctor ordered.)

Seems like there are two people in this group: those who recognize that this gauge cluster is the future and those who do not. Great job, Ford.

December 13 2008 at 1:26 PM Report abuse rate up rate down Reply

"Furthermore, "leafy green driving indicator?" If that doesn't scream marketing, I don't know what does."

How dare Toyota introduce a leafy green indicator in the 2004 Toyota Prius, If that doesn't scream marketing, I don't know what does.

November 03 2008 at 9:21 AM Report abuse rate up rate down Reply

No kidding - if the imports did it then it would be peachy, but the little3 did it so it's dumb.

I remember that guy that said the H2 is an off-roader for idiots because you just point it and run over stuff - he obviously preferred the Toyota even though it was clearly less capable. These folks that see the world thru import-colored glasses drive me nuts. Of course I do feel the same about the (few) posters that think the Little3 can do no wrong.


I think getting many cluster configurations out of a single part number is an unbeatable idea. Not that it's perfect, but with continued refinement it's likely here to stay. Bet everyone else is doing it in a few years. Better not run on Vista!

October 31 2008 at 12:24 PM Report abuse rate up rate down Reply
2 replies to miles's comment

Yep, I read that article about the H2 and Landcruiser as well. :

I don't deny that the big 3 needed a reality check, but Ford seems to really be on the ball right now in reliability and globalization of their small cars. My next car is a Fiesta. It will be replacing my Ford Focus and complimenting my 08 2.3L 5" lifted (27 mpg) Ford Ranger. :)

October 31 2008 at 4:20 PM Report abuse rate up rate down Reply

Incidentally, before you guys get on your high and mighty horses, you really should know a little bit about the people you're passing judgment on. In all my years of driving, I have only owned Fords; Mercury Lynx (manual), Ford Escort (manual), Mercury Topaz (V6 manual), and Mustang Cobra (my current). They all got me from point A to B, but they all required quite a few days in the shop to keep them going, especially the latest one.

November 01 2008 at 12:21 PM Report abuse rate up rate down Reply

Looks like another desperate gimmick from a hard up company. Not only has FORD left their "Quality is job one" slogan behind, they also gave up good taste and tact.

October 30 2008 at 10:57 PM Report abuse rate up rate down Reply
3 replies to matt's comment

I am happy that Ford wants to give drivers a visual display of how efficiently they are operating their car. Ultimately I would like to see the US move off fossil fuels completely but obviously this process will take some time. In the meantime it makes a lot of sense to reduce the burning of fossil fuels as much as possible and if drivers can get instant mpg feedback this could easily improve fuel economy by 10% just by making people change their driving habits. I'm also glad that Ford is finally going to be offer their hybrid technology in sedans for the first time.

October 30 2008 at 8:33 PM Report abuse rate up rate down Reply

correction psp resolution is 480 by 272.... with 16 million colors

what your thinking is the nokia 770/800/810 series internet tablet which sports a 800 by 480 res with only 65k colors to boot

sorry i had to snug that in :P

October 30 2008 at 8:27 PM Report abuse rate up rate down Reply

I like how he calls the glowing boot screen a feature, I wonder how long it takes. Most people don't want to wait for their car to boot before driving away.

October 30 2008 at 2:48 PM Report abuse rate up rate down Reply

That is an eye sore. That is unusable. That guage is a good example of overdoing something.

October 30 2008 at 1:31 PM Report abuse rate up rate down Reply
1 reply to Gordio's comment

Oh yes, a screen that displays information is "unusable". It's two screens to take the place of tons of dials. It's more streamline and more customizable to each application. It's called evolution, no overdoing.

October 31 2008 at 11:35 AM Report abuse rate up rate down Reply
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