Citroën launches Airdream Business label
It's common knowledge that most carmakers selling cars in Europe have a set of models that are a little "greener" than the rest of the line-up. Each OEM's respective marketing department created a set of evocative names for these models, like Citroën's Airdream. Now, Citroën has taken the good idea a step further: mating the green label to its fleet cars. This makes cars with reduced CO2 emissions and lower fuel consumption available to fleet users, and it also makes sense from an economic point of view, since lower fuel consumption also means lower running costs and road taxs. The Airdream Business label will not only include the most efficient powertrains available (1.6-liter HDIs) for each model (C4, C4 Picasso and C5) but the business part adds the highest possible optional equipment: Citroën's signature satellite navigation system (called MyWay), rear-park assisting, bluetooth connectivity, and so on. The only options are lightweight rims and metallic paint.
Gallery: New Look Citroen C4
[Source: Citroën via Le Blog Auto]
Reader Comments (Page 1 of 1)
Woodenbee 10:28AM (11/26/2008)
I think the biggest hurdle to selling Citroens in the US is learning how to say the name, I saw an anchorman try to say it the other day, it was a bit sad, he was trying to pronounce the "e" and the look of dread on his face, oh my god foreign language AHHHH! help me now teleprompter
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