Survey Says: German women want green cars
What's the most important aspect to consider when purchasing a new car? For German women, the answer is the same as it is for nearly everyone else: safety and security. In fact, 97 percent of respondents in a recent survey pointed to security as the most vital auto need. The next most important attribute, again not surprisingly, was quality, closely followed by - you guessed it - price. Of course, you get what you pay for, to quote the old saying. Anyway, things get a bit greener from there, with the type and amount of fuel consumed being singled out as a major criterion for purchase by some 80 percent of German women surveyed. Interestingly, the cleanliness of any given vehicle was rated as more important by women than its looks, design or brand image. German men didn't rate a vehicle's eco-friendliness quite as high, with less than three-quarters indicating that it was of particular importance to them. All in all, an emotional attachment doesn't seem necessary to Germans, who appear to favor quality craftsmanship and design over other factors. Hear that? Be like the Germans and choose a green car.[Source: Automobilwoche - sub. req'd. Pic CC 2.- by The Heart Truth]
Reader Comments (Page 1 of 1)
radler63 12:41PM (12/01/2008)
Fact is that women who may afford buy more social utility vehicles as they call SUVs. This has been underlined by recent statistics in central Europe,
But of course on average the environmental performance of women is better - they need less backing of their person by machines...
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Brn 2:06PM (12/01/2008)
After (safety) security. After quality. After price.
After all the above, they'd like fuel economy.
Let me phrase it slightly differently. As long as they don't have to sacrifice anything else, fuel economy would be OK. Please tell me how that justifies the headline "German women want green cars".
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Jeremy Korzeniewski 3:31PM (12/01/2008)
It all goes hand in hand. Do you want a shoddily-built, unsafe and expensive green car? The point is that environmentally friendliness is rising as a necessity among shoppers.
jk
reality 4:05PM (12/01/2008)
yea and they also want black dick.....Hence the photo of Klum who is married to SEAL.
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