People who can't afford $100k for a Tesla. Or a subset of the people that bought IPhone's when they first came out... $500 for a phone?! Or the people who paid extra for early Smarts when they could have bought a Fit instead. There will always be early adopters willing to pay extra for the new thing. And people who try to make purchases out to be a $/mph or rate-of-return-on-a-hybrid proposition completely disregard the fact that vehicle purchases are as much or more about emotion and perception than practicality and value.

There's LOTS of people who don't need a freeway-capable vehicle. And the Enertia will be one of the few plug-in street vehicles available, especially at a price that most people can afford. It's certainly cooler looking than the Vectrix.

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Yes, I tend to agree with your comments. But I wouldn't call them early adopters, more like suckers with impulsive buying habits who are lucky to have dispensable cash. But I'm being hypocritical b/c if I have hoards of money, I'd buy one. I'm more complaining about the state of EVs and EM (electric motorcycles) --- seeing this bike that only goes 50mph for 12,000 says to me that they won't be a viable (matching performance and price compared to today's MC) option to the average person for a long time. At least 10 years away from being affordable?

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Especially when the Zero-S will be released soon with a top speed of 70mph and a price tag of $99500

http://www.zeromotorcycles.com/zero-s.php

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I'm with ya. With electric bicycles being $1k-2k+, electric scooters/cycles being $10k+, and electric cars being $50k+ so far, I hope the price reduction curve is steep as more of these things become available. At least my electric assist bicycle offers more "performance" than the regular version for the extra $ spent (it's not faster but it is less exertion).

Heard a very interesting interview with Fisker where he said they had to start at the high end of the market because they didn't have the scale to produce enough units that would come along with a lower price, even if they could make a healthy profit at the lower price point. I bet Tesla and Brammo are the same. As such, we may have to wait for the major players to get into these markets before we're going to see affordable EV/M's, because only the big boys are capable of producing thousands of units annually and thus realizing economies of scale.

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