How Magna's ready-made electric car helps Ford, and everyone else

Click the Focus EV "mule" for a high res gallery
You may have heard on the news recently about President Obama's big plan to help auto suppliers. While the OEMs generate most of the auto news headlines, suppliers are a huge part of the auto industry. CNN offers a good story on how the strides that supplier Magna International has made in developing a lot of electric vehicle technology helps not only Ford, which is working with Ford on the Focus-based electric car that's due in 2011, but also the rest of the auto industry. To showcase its progress, Magna International's contract manufacturing unit, Magna Steyr, unveiled the Mila EV in Geneva recently (see gallery below and read more here).
After two years of electric vehicle talks, Magna showed Ford the Focus EV prototype last August, impressing people like Nancy Gioia, Ford's Director of Sustainable Mobility. After looking at all of the work that Magna had done, Ford was able to figure out what it will take to bring a car like this to market. And, because the Ford deal is not exclusive, Magna says it can design an EV for other OEMs. The result? Cheaper EVs from more manufacturers on a quicker timetable than it would take if everyone was designing them independently, Magna says.
Lastly, to stir the pot a bit, here's a quite from the article by industry analyst Bill Pochiluk: "This vehicles [sic] makes you wonder: why do we need the Volt?" Thanks to Paul S. for the tip!
Gallery: Geneva 2009: Magna Steyr Mila EV
[Source: CNN]
Reader Comments (Page 1 of 1)
Rain 2:16PM (3/21/2009)
Finally.
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jpm 4:30PM (3/21/2009)
"This vehicles [sic] makes you wonder: why do we need the Volt?
Adios GM. Please give back the tax payers dollars though.
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kballs 6:41PM (3/21/2009)
We need Voltec for the family cars that people drive out of town on weekends (using the range extender). You're not going to do that with a 100 mile battery unless you have a range extender, and people know this. GM chose Voltec to solve this "range anxiety".
I'm all for all-electric 100 mile range EVs, all commuters should be driving them, and the Focus EV will be a great option, but most families will need at least one long-range car, either all ICE or range-extended EV. The range-extended EV gives them the opportunity to drive all-electric during the week, then still have the range on liquid fuels for those out-of-town weekend trips.
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jake 10:34PM (3/21/2009)
If Ford can get it out in the 20-30k range I think a lot of people will seriously consider getting one (including me). I'd want a 5 door hatch version though for the most practicality. If it's $40k would require some thinking since the Volt would be the same price, and some might want the range extender.
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Luke 9:24AM (3/22/2009)
I've been following the Volt development since the beginning, and I'm a fan of what they've come up with....
BUT, if Ford can make a little Focus EV Wagon for a significantly lower price, then our range-extender can be the Prius that's currently sitting in the driveway.
Why a wagon? Because with the right roof-rack, I could probably haul a 4'x8' sheet of plywood, it could replace my Ford Ranger on homeowner-sized trips to the limber-yard. And I could haul other heavy objects inside the vehicle.
I have my favorites -- but I'm pushing 30 and I've owned a number of cars, so they're now household transportation appliances to me. May competition give me lots of options! :-)
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Jim 7:43AM (3/23/2009)
"BUT, if Ford can make a little Focus EV Wagon for a significantly lower price, then our range-extender can be the Prius that's currently sitting in the driveway."
That's your solution? A second car?
Luke 1:20PM (3/23/2009)
That's your solution? A second car?
Absolutely. The right tool for the right job.
We have two cars now. We the 2004 Prius for around-town trips and for long-distance travel, and we use my 1998 Ford Ranger to haul heavy/large objects. They're dramatically different vehicles that are good at different things. They're both paid off.
There is no door on the Prius big enough to insert 4'x4'x1/4" sheet of plywood into a cargo area, much less some of the larger bits of wood that we use in the garden and for building furniture around the house. And I certainly wouldn't have tried to haul the chipper-shredder that we rented (to clean up the yard after an ice storm) in either a Prius. A small durable wagon (my Ford takes abuse well) a with a trailer hitch and a good roof-rack would let me do what I need to do -- even if the range ends up being only 30 miles when fully loaded. Maybe I really want an electric Subaru, but with a 100-mile advertised range, this little Focus might just be able to meet my needs.
So, yes, a 2nd vehicle is my solution -- and an appropriate one. But with the caveat that the vehicles are only used for the jobs for which they're appropriate. Or I could buy a compromise vehicle that isn't particularly good at any job (pronounced "SUV") and drive that all the time. Engineering involves tradeoffs, even if one might wish for something different. My job isn't flexible enough to allow me to bike everywhere just yet -- so my household needs capable machines to make up the difference.
Jim 8:32PM (3/23/2009)
So what about people who aren't you? Like, people who don't have the room to store two vehicles. or the people who can't afford two cars. What then?
Luke 11:46PM (3/23/2009)
Then they may need to choose a different solution. I certainly chose differently when I lived in a different situation.
For instance, one of the big criticisms of the Volt is from apartment dwellers who wouldn't be able to plug it in. There was certainly almost no way I could have plugged in a car in most of the apartments I've lived in. The Volt probably wouldn't be a good fit for that person, until plug-in/electric vehicles are popular enough to warrant a change in how apartment parking is done. When I lived in an apartment, I drove a 1989 Ford Tempo -- that was OK, but any small used[0] car with fold-down seats would have been a better fit to my lifestyle at the time[1].
But to answer your deeper question, if I take advantage of my situation and reduce my petroleum/biofuel consumption, then there's more left over for those who have no other choice. If we're going to get serious about alternative-energy, we've got to kick this "one size fits all" idea, since nothing is likely to be as "easy" as gasoline/diesel in terms of physics, economics, convenience, or versatility. So I'd need to know about individual situations in order to recommend a solution.
There are so many neat possibilities! But my initial point was that keeping an old used car (or renting) use can drastically reduce the requirements for a daily-driver.
-Luke
[0] I've never owned a new car, and I've never seen the point -- unless it runs on alternative-energy. For me that means BEV, PHEV, or possibly biodiesel. The Prius is my girlfriend's car, but ever since we moved in together, we both drive it.
[1] Since you seem to think I'm well off, I'll state that I'm not. I'll concede that that my situation has improved dramatically in the last year, after I moved in with my long-distance girlfriend. She lived 6 hours away in a major east-coast city -- I'm sure that you can imagine the fuel and repair bills that we both incurred and are still paying off. We chose a walkable/bikeable/affordable university-town in the Midwest as our new home, which has turned out to be a great choice. And, of course, joining forces with a smart, motivated, DIY-happy girl has made all of the difference. :-)
diffrunt 11:40AM (3/22/2009)
My future hatchback must have --- in wheel motors- -airless tires -- combo batt pack--150 mi range--airbearinged microturbine gen.
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Bruce 10:42AM (3/26/2009)
I don't think I would be that specific :)
But I agree with the hatchback/wagon requirement. If the rear seats don't fold and I can't slide up to 10' dimensional lumber in the back and close the hatch/door, I don't buy. At least as shown, the Focus EV mule loses almost all the trunk space. Hopefully the final frame and shell will be specifically designed as an EV and lower the battery pack restoring some cargo area. Actually, they need to do some body redesign to cut the drag and weight so the range can be greater or the space lost to batteries decreased.
And why the massive 12V battery? It only needs to start the computers, not crank a starter motor!!
Who needs a Volt (or other PHEV)? As noted, people who need to drive longer distances between charges than available with the limited range of an EV. Unless the EV is CHEAPER than an equivalent gas car, renting when you need to go on a longer trip is not only a PITA, it would be expensive and limit sales to those who are 'green' even at a higher cost. Relatively few people can or will pay extra for the inconvenience of owning a car that can not do what they need it to do every day of the year. That is why the Prius sells well. It costs the same as cars with similar interior dimensions and amenities. It can carry almost anything (shy of 4x8 sheet goods INSIDE) 500 to 700 miles between gas stations on less than 12 gallons of gas. That can't be said of any other vehicle.
Speculawyer 2:42PM (3/30/2009)
Do we have any specs on this Magna drive train? (Motor, controller, battery pack, etc.)
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Tony 8:28AM (3/31/2009)
Yes, it about time auto manufactures must realize there is a BIG market for the electric even with their present limited range. I am ready to buy one today if I could. What could be more simple than a car driven by an electric motor. Much less complex than a gas engine, so much less to go wrong! Never a starting problem, quiet, so many other advantages!
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