VIDEO: Superman loves new 2010 Toyota Prius
Superman and the 2010 Toyota Prius - Click above to watch the video after the break
Apparently, even the Man of Steel wants to save on gas by purchasing a hybrid car. According to a set of pictures snapped by Danny Choo at a shopping mall in Yokosuka, Toyota is using Superman as a spokesperson of sorts to shill their latest 2010 Prius hybrid hatchback in its home market of Japan.
Click past the break to watch the commercial in its entirety, where you'll witness Clark Kent taking direction from his boss at the Daily Planet, Perry White, to go get a scoop on the newly-released 2010 Toyota Prius. Of course, a presto-chango switch into Superman garb allows Kent to report back with an impossible shot from overhead that shows the hybrid's inner workings. Must not have any lead in the hood, huh?
So, what do you think? Clever marketing or a classic what-were-they-thinking moment? Answer for yourself in our online poll after the break.
[Source: Danny Choo]
Reader Comments (Page 1 of 1)
Tim Street 8:49PM (5/26/2009)
I like it a lot more than the Jerry Seinfeld AMEX Superman commercials and I like those a lot.
Reply
Luke 12:02AM (5/27/2009)
Superman can see through the hood, so where's the camera that can do that? There's a disconnect = "The dumbest thing I've seen all day."
Reply
tekd 8:24AM (5/27/2009)
Don't you think you're taking it a tiny bit too seriously there? You'd also have to believe that in Metropolis there exists the new Toyota Prius, and that Perry White sent Clark Kent on assignment to go "GET ME A SCOOP!"
Anyways, the commercial is mostly humorous, and now I want to run around calling every Prius I see a SUPERRRR HY-BU-RID CAAR!
Luke 5:58PM (5/27/2009)
It's quirky. I can see past it, but that doesn't make it a good commercial. It makes is subpar.