Superman and the 2010 Toyota Prius - Click above to watch the video after the break

Apparently, even the Man of Steel wants to save on gas by purchasing a hybrid car. According to a set of pictures snapped by Danny Choo at a shopping mall in Yokosuka, Toyota is using Superman as a spokesperson of sorts to shill their latest 2010 Prius hybrid hatchback in its home market of Japan.

Click past the break to watch the commercial in its entirety, where you'll witness Clark Kent taking direction from his boss at the Daily Planet, Perry White, to go get a scoop on the newly-released 2010 Toyota Prius. Of course, a presto-chango switch into Superman garb allows Kent to report back with an impossible shot from overhead that shows the hybrid's inner workings. Must not have any lead in the hood, huh?

So, what do you think? Clever marketing or a classic what-were-they-thinking moment? Answer for yourself in our online poll after the break.

[Source: Danny Choo]


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What do you think of Toyota's use of Superman to market the 2010 Prius?
It's clever... I like it154 (50.8%)
Dumbest thing I've seen all day126 (41.6%)
Super who?23 (7.6%)