Toyota reaffirms 2015 release of new hydrogen car

Toyota Highlander FCV - Click above for high-res image gallery
In 2007, Toyota drove one of its hydrogen fuel cell vehicles from Alaska to Vancouver, British Columbia. Earlier that same year, a Toyota FCHV drove from Tokyo to Osaka on one tank of H2. The company is certainly in favor of at least researching the technology, and has repeatedly said that it will start series production of a fuel cell vehicle in the middle of the next decade. At one point, Toyota hinted that 2014 might mark the big year, but that's looking unlikely now. During a recent shareholders' meeting in Japan, Toyota VP Masatami Takimoto said that Toyota now plans to start production of this new car in 2015. That's still quite soon, and no one expects the hydrogen infrastructure problem to be solved by then. Thanks to Greg B. for the tip!
Gallery: LA 2007: Toyota Highlander Fuel Cell
[Source: AFP]
Reader Comments (Page 1 of 3)
meme 7:19PM (6/23/2009)
And I promise you, we at Carriages Etc are still going to release our promised super buggy whip in five years, as planned. Even with those new "automobiles" driving around and money for new horse technology research cut off, the buggy future still looks bright! Our latest technology research forecasts show that we can make horses eat a third as much grain as they currently do, with a horse purchase price of 1/50th as much as they do today thanks to mass breeding -- thus easily pricing "automobiles" out of the market. And an automobile will never beat a horse when it comes to range. The noise caused by cars has already lead to a series of high profile bans on their usage, such as on the entire island of Mackinac. Places like that are a glimpse of the future.
Please continue to fund the installation of hitching posts.
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Tim 9:46AM (6/24/2009)
Meme,
Yep! Your comment is on point and the last line is a comment is very interesting. Taxpayers funding H2 is like funding Food-Ethanol, Oil Companies or buggy whips.
When politicians who have been coerced by lobbing and campaign contributions make choices for us via taxpayer debt & Fed fiat currency funding one company or technology over the other, free market competition is destroyed and We, the People always lose in the long run.
Keynesian central planning may give the market a temporary fix (like a free money drug addict) and the politician a temporary boost in poll numbers, but it ALWAYS turns bad in the long run when the “free” money runs out (unless politicians can put the taxpayers in to unlimited and perpetual debt to a central bank which creates fiat currency from thin air). This is why the “economic stimulus” can’t work. How will we pay the check when the party is over?
Gov’t & Fed cash/credit pumping led to the malfeasance and Malinvestment that caused the 1920 stock & 1990-2008 real estate bubbles and their resulting collapses and it supported our addiction to oil for much longer that it would have naturally been if not supported with taxpayer funds and military guns. A truly FREE market would have made oil unavailable or unaffordable over 35 years ago.
Even thought the “Fed” has allowed our corrupt politicians to run up over $56.4 Trillion in public debt (your share is currently: $184,000) and has replaced the free market with crony capitalism, it has NEVER been publicly audited.
http://www.pgpf.org/
**IMPORTANT**
Call AND write you your representative repeatedly and DEMAND that they co-sponsor and Support HR1207 in the house and S604 in the Senate "without amendments" so that we can finally audit the Fed and find out where the $Trillions of OUR debt created in the last few months is going.
DasBoese 12:27PM (6/24/2009)
Nicely written meme, gave me a good laugh :D
Though the comparison IMO lacks a bit, after all, horses and carriages were a valid method of personal transportation for centuries until cars came along.
Hydrogen is more like trying to replace horse carriages with sleds drawn by cats.
@Tim
Your political rants are annoying and offtopic.
Go away and take your soapbox with you.
Bill 7:43PM (6/23/2009)
And in 2014 they'll reaffirm the release of this car...in 2020.
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Dude 8:23PM (6/23/2009)
Say it ain't so! Really...2015? By then we should be on Mars, cure AIDS and cancer, have peace in Iraq, a new health care system. Wow, I have so much to look forward to in 2015!
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Patrick 11:16AM (6/24/2009)
You do have a lot to look forward to 5-6 years from now and hydrogen vehicles are one of those things. Ramping up from the 320 or so on U.S. roads today to many more 100s in the years to come and then 1000s along with several other kinds of advanced vehicles that will also be hitting the roads in the years to come--well, that is if we can all stop bickering about "my technology is the only one that works" (which is ridiculous and wrong) and start supporting a portfolio of advanced clean vehicles (realistic and smart).
Chris M 4:45PM (6/26/2009)
Patrick, I'd be tempted to say "I will if they will", but I know that the H2 promoters will just keep bashing batteries. If BEVs and PHEVs take off, H2FC vehicles simply won't be able to compete, so they have to bash plug-ins to protect their interests.
Sorry, but this is a fight to the finish, and batteries hold all the advantages.
jake 8:24PM (6/23/2009)
I hope by release they mean actual sales, not like the lease deal with the Clarity.
Good luck to them I suppose.
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paulwesterberg 9:06PM (6/23/2009)
Since toyota is the largest auto manufacturer in the world other smaller companies often look to them for leadership. They are declaring that they are "serious" about hydrogen and other companies had better waste^h^h^h^h^h invest large sums of money in hydrogen "technology" if they wish to compete with toyota in 2015.
Patrick 11:15AM (6/24/2009)
Let's not forget that for some Honda/Acura models, the annual lease sales percentage can be ~35%, so leasing vehicles is well accepted as a consumer procurement option. Plus, by leasing the Clarity, you're also getting Collision / damage coverage, 100% of service/maintenance costs AND roadside assistance which no Clarity owner has used yet.
jake 1:51PM (6/24/2009)
@ Patrick
I know leasing is a good option for the consumer, especially the Clarity lease, since I'm guessing the company is losing money on that lease.
However, lease only means the costs are still hidden and the car is not much more than an experiment. Similar to the EV-1 and MINI-E. It could still mean the car is taken away and never coming back again. Also, I can't support a technology that I don't know the real cost of. If they release something like the Roadster, even if it is initially expensive, it'll at least show hydrogen cars can some day be affordable. Right now it just still seems like an experiment which the consumer is paying for. That's why I'm hoping when these automakers say "release" they mean actual sales and not lease only.
RAN 8:26PM (6/23/2009)
"Thanks to Greg B. for the tip!"
That wouldn't be everyone's favorite hydrogen-retentive Greg Blencoe, now, would it? Sebastian, no ice cream for *you* today.
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paulwesterberg 9:53PM (6/23/2009)
The picture above has greg in the drivers seat evidently...
Thanks for the blogspam.
Greg Blencoe 9:08PM (6/23/2009)
RAN,
I love you, too! And isn't it "no soup for you!"? :)
But seriously, I don't really get why there is so much negativity towards hydrogen.
Please stop with the oil company nonsense. Do you really think there would only be 60 hydrogen fueling stations in the U.S. (and very few of those were financed by oil companies) if the oil companies were so into hydrogen?
ExxonMobil is doing lithium ion battery research. Does that mean they love battery vehicles?
The truth is that oil companies love gasoline (not hydrogen or batteries).
If you want to link hydrogen with natural gas (which is still better than gasoline), then you have to link plug-in battery vehicles with coal and natural gas since 50% of the electricity in the U.S. comes from coal and 20% comes from natural gas.
I know some people love public transportation. I do, too. But you can forget about it working on a large-scale anywhere outside of big cities.
Everybody who is for plug-in battery vehicles is only going to help maintain the status quo. Mainstream consumers will not want them.
Ultra-compact sedans with little or no trunk space that get 100 miles of range (likely less in real-world driving) are not appealing to most people.
If you want to get behind something, you should be for hydrogen fuel cell vehicles where the hydrogen is produced from wind power and then solar power.
Regarding plug-in hybrid vehicles, do you know that 115 plug-in battery Priuses across the country got less than 50 miles per gallon in a study done by the Idaho National Laboratory?
Here is a link that discusses this:
http://hydrogendiscoveries.wordpress.com/2009/06/09/plug-in-battery-priuses-get-less-than-50-miles-per-gallon-in-extensive-fleet-study-done-by-idaho-national-laboratory/
There is no way consumers are going to pay $10,000 extra for the large batteries to get slightly better mileage than a Prius.
By backing this technology, you are only helping the oil companies. You act like hydrogen fuel cell vehicles are not viable, but the reality is that plug-in battery vehicles are the ones that aren't viable for mainstream consumers.
Why would Toyota back hydrogen fuel cell vehicles over plug-in battery vehicles if they weren't a lot better? After all, Toyota has to rely on the hydrogen fueling infrastructure being built! This shows how much better the technology is.
Sebastian, instead of saying that no one expects the hydrogen infrastructure problem to be solved by then, why not get behind a plan that builds the initial hydrogen fueling infrastructure? Don't you want to be part of the solution?
Here is the plan for U.S. Congress to launch the hydrogen car revolution. It includes tax incentives for the first 12,000 hydrogen fueling stations and 12 million hydrogen fuel cell vehicles.
Please tell your members of Congress to support it.
http://hydrogendiscoveries.wordpress.com/2009/06/06/plan-for-u-s-congress-to-launch-hydrogen-car-revolution-proposed-tax-incentives-for-hydrogen-fuel-cell-vehicles-and-hydrogen-fueling-stations/
Greg Blencoe
Chief Executive Officer
Hydrogen Discoveries, Inc.
"Hydrogen Car Revolution" blog
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Dave 9:38PM (6/23/2009)
I tend to agree that BEVs are unfit for mainstream consumption. Especially in colder climates, IMHO.
But I'd sooner believe that ammonia powered ICEs are the solution than fuel cells.
Fuel cells are ridiculously expensive.
Onboard hydrogen storage is also expensive.
If you want to convince me (and others)-
Can you tell us what the $/kw cost of a modern fuel cell is?
Can you tell me what the cost of a 200 mile onboard hydrogen storage unit is?
Chris M 11:30PM (6/23/2009)
Blencoe, please, for your own sake, stop pretending that the oil companies aren't interested in H2 fuels. If the oil companies find out how you're slamming them, they might not want to buy your H2 equipment - it isn't a good idea to insult your customers. Both Shell and ExxonMobil are members of the California Fuel Cell Partnership, almost all of the H2 promotional groups have oil company sponsors and members, oil companies promote H2 on their websites, and Shell has even installed a few public H2 filling pumps.
What oil companies really love is profit, and they'll sell almost anything to get it - fuels, petrochemicals, biofuels, H2, batteries, whatever. Speaking of ExxonMobil doing battery research, did you see this:
http://www.autobloggreen.com/2009/06/23/exxonmobil-electrovayas-electric-car-the-maya-300-gets-detail/
http://www.greentechmedia.com/articles/read/the-maya-300-an-exxon-assisted-electric-car/
They see a potential profit in EVs, so they go for it. There are two simple reasons why the oil companies haven't been installing more H2 fueling pumps:
1. They want the government to subsidize all the costs, so they don't have to.
2. they see H2 fuels as a highly risky investment, especially with all the plug-ins now coming to market.
The "negativity towards hydrogen" comes from several reasons. H2 fuel cells were the excuse given for cancelling EV programs and pulling EVs from the drivers who loved them. H2FC cars were continually delayed, never ready, maintaining the gas guzzling status quo while sales of SUVs boomed - until gas prices spiked and the economy tanked. Had there been more plug-ins on the road, oil consumption wouldn't have been as high, and the economic crisis not as severe. It is H2FCVs, not BEVs, that "maintain the status quo".
H2 vehicle research has sucked up huge amounts of government funds, with little to show for it, but until recently, battery research funds were scarce. Ironically, it was the batteries that have advanced far more, and EVs are coming back on the market - but H2FC vehicles still aren't ready, still need 6 or more years of research, still seeking more government grants. Tesla Motors developed, manufactured and marketed the EV Roadster without government assistance, and has put more EVs (over 500) in customers hands than all the H2FC prototypes on the road from all manufacturers put together (318).
It doesn't help when hydrogen promoters wildly exaggerate and even lie about it. The DOE came up with totally absurd estimates for H2FC costs "if mass produced" of $75 per Kw, but the real price of real fuel cells is $4,000 per Kw, and most of that cost is for materials, mass production cannot reduce costs below material costs.
But the main reason for the negativity is that H2 is really a lousy automotive fuel, leak prone, hazardous, bulky and difficult to store. H2 fuel is expensive, H2 storage is really expensive, and H2 fuel cells are extravagantly expensive.
It is rather dishonest for H2 hypers to pretend that all H2 fuel will come from clean renewables, but EVs will only be powered by coal, when both electricity and H2 are made from the same energy sources. It is the H2 planners that "linked Hydrogen with Natural gas", as steam reformed fossil fuels are the cheapest source of H2. The "clean coal" initiative was all about making H2 by steam reforming coal. H2 from clean renewables are dangled as a lure, but very little is or will be produced that way. To make H2 from renewables requires making electricity first, and batteries are 3x more efficient at storing electrical energy compared to the "electrolysis & fuel cell" method. Why waste our limited supply of renewable electricity using H2? As for that "50% of electricity is from coal" canard, turns out in California only 20.1% is from coal and the percentage is dropping as more and more renewables come online. If the H2 promoters can propose new clean renewable sources for future H2 supplies, then plug-in promoters can also propose new clean renewable electricity sources to replace coal - but the electric route would only require 1/3 the renewables and would cost much less!
While many drivers wouldn't want a compact EV with little trunk space and only 100 mile range, they'd love a roomy EV sedan with room for 5 adults and 2 kids, luggage space front and back, range up to 300 miles per charge, quick 45 minute charging and even quicker 2 minute battery swaps, and a per mile fuel cost about 1/5 that of H2. Yes, I'm talking about the Tesla Model S. Apparently, Blencoe sees Tesla as his nemesis and tries desperately to ignore them.
As for that INEL "plug-in" study, I'm from Southeast Idaho, and I'm familiar with the INEL site. It is about a 60 mile round trip commute from Idaho Falls, where most of the staff reside, going well beyond the optimum daily driving range of those conversions, and if they forget to plug in, it only gets worse. In other words, that test isn't typical or representative of most commuters. A PHEV designed as a plug-in hybrid, not a conversion, would do much better.
Finally, as for Toyota reaffirming fuel cells, they had a rather different opinion in a Wall Street Journal article:
March 5, 2008 article titled "GM, Toyota doubtful on fuel cells' mass use",
expressing doubts about the viability of hydrogen fuel cells for mass
market production in the near turn, and suggesting their companies
are now betting that electric cars will prove to be a better way to
reduce fuel consumption.
Alan 8:29AM (6/24/2009)
SPAM
RAN 9:21PM (6/23/2009)
Jesus, Greg, give it a rest.
"But seriously, I don't really get why there is so much negativity towards hydrogen."
Well, since facts, reason and common sense aren't enough to make you see the light, I guess we'll just have to pass you off as the "slow kid in the class" and let you sit in the corner with your "All About Hydrogen" coloring book. And please STFU while you're there; rambling and spamming on about hydrogen in this place is like preaching to the firing squad... there are surely better ways to spend your time.
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Yanquetino 11:15PM (6/23/2009)
Greg: As Albert said in The Birdcage, "Sweetie, you're wasting your gum."
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BlackbirdHighway 6:47AM (6/24/2009)
2015 seems like a quite a long time from now. Can we put off this argument until about 2014?
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