VIDEO: Toyota iQ: Small Car, Font Jockey
Click above to view the video after the jump
Anyone who has ever used a computer knows that there are a lot of fonts out there, but we can't think of one that was designed with the use of a cute little hatchback. Letmedesign typographers Pierre & Damien teamed up with Stef Vancampenhoudt to create a whole new font using the new Toyota iQ, and the resulting ABCs are colorful to say the least.
Hit the jump to watch Vancampenhoudt maneuver the iQ inside a parking garage in an effort to recreate the alphabet. The iQ was fitted with red, green yellow and blue lights at the corners while being taped by an overhead camera. Special software was created to track the colored dots and create a one of a kind font, made by the ultra-compact Toyota city car. Check it out, and if you like the font, you can download it here. Thanks for the tip, Tom!
[Source: Vimeo]
Reader Comments (Page 1 of 1)
Don 11:51PM (7/17/2009)
Hey I got an idea . . . why don't you BUILD THE DAMN CAR instead of creating fonts?
K? THXBYE
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dg 8:07PM (7/18/2009)
And just how do you expect them to be able to build it without having the font to write "iQ" on the back of it with.
You know, I wish you people would think a little before you went displaying your ridiculous ideas to the public.
... build the thing. Yeah, right.
Turbofrog 6:27PM (7/19/2009)
Eh? The car's been on sale since October 2008...
It's just not coming to North America, because we suck.
Lorena Palin 12:04PM (7/20/2009)
A small, cheap car that is on sale in Europe and not in the us...how original.
See the worst thing is that looks small enough for me to snort up my noes, so you could like import like 30 of them in a Cessna.
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Tigra 07 8:37AM (8/10/2009)
Might aswell just go all the way and buy a Ford KA
it looks better, is the same size, and im sure it's cheaper aswell
The font was good tho, spend some time making one for the popular cars!
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Christopher Fahey 11:58AM (8/17/2009)
Okay, how exactly is it "green" a *car* to write a font that they could just as easily done entirely with software? This is the epitome of car culture decadence.
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