How low is "shockingly" low?

According to an article in Ward's Auto (subs req'd), when Toyota puts its first production hydrogen fuel cell vehicle up for sale in 2015, the price will be so low it will "shock" the U.S. auto industry. Justin Ward, advanced powertrain program manager-Toyota Technical Center, said that economies of scale will be in place to drop the price down to something that is surprisingly low. Ward didn't name the shocking price, but did say that Toyota is pleased where its fuel cell technology is today. The automaker fully expects the next iterations of the fuel cell technology – currently used in the FCHV – to be ready to meet all customer demands of range and operating temperature, and it will bring the cars to market whether the refueling infrastructure is in place or not. Toyota is currenlty testing customer behavior with hydrogen cars by seeing how people adapt from a standard Prius to a plug-in Prius to a fuel-cell prototype vehicle.

Right now, customers can lease a Honda FCX Clarity in Southern California for $600 a month. How low will the 2015 price have to be to shock you?

[Source: Ward's Auto (subs req'd)]