EDITORIAL: Bill Reinert is too smart for Toyota, missing the benefits of plug-ins

In a bit of a tirade against plug-in vehicles recently, Toyota's Bill Reinert said – among other things – that "As for plug-in electrics, they're just not plausible right now." He has a point, of course, but Fast Company takes Reinert's logic to task and makes the case that Toyota might want to rethink putting him in charge of trashing plug-in cars and hyping up hydrogen.
Take the example of Japanese cell phones, which have features that blow away phones in the rest of the world. The problem, writes Fast Company's Chris Dannen, is that these phones don't work internationally because they require proprietary networks. Now, Japanese cell phone makers are "scrambling to backwards-engineer phones that can work on American and European networks." What does this have to do with cars? Two words: hydrogen infrastructure. Sure, it'll surprise absolutely no one when Toyota builds a great hydrogen car (although the price might be "shockingly low"), but if you can't use it where you want to use it, then what's the point? The electric infrastructure is here and is much easier to get ready for vehicles than it is to set up a new hydrogen system. Dannen's final point is worth noting:
Should Toyota not give the electric car its due diligence, they may find themselves missing out on a very lucrative stop-gap product, and their #1 spot in jeopardy.
Gallery: First Drive: Toyota FCHV
[Source: Fast Company]
Reader Comments (Page 1 of 2)
Alan 12:54PM (7/27/2009)
He should probably just retire IMO.
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John Rowell 1:17PM (7/27/2009)
I didn't get the connection from Japanese cell phones to hydrogen cars ... but as far as cell phones are concerned, I think this is one case where the Japanese and the whole world would be better off if the Japanese simply release the specs to their proprietary networks.
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Matt 2:09PM (7/27/2009)
Meh... their cell phones don't really do anything worth "releasing." The difference between their cell service and ours is that they can change their network infastructure much faster than we can in the US because the coverage area is tiny and there is much less capitol invested in the network. If our population density was as high as theirs infastructure changes would be much faster, but the fact is we are spread out.
This correlates very well to the hydrogen vehicle argument because the limiting factor is range. In order to drive a hydrogen vehicle in a given area you need x number of hydrogen stations per square kilometer. Consider that the United States has nearly 10 Million square kilometers of land and Japan has 378 thousand, or roughly 3%. Taking population into account, Japan has 337 people per square kilometer, and the US only has 32 in the same area. Space is great, but it is not conducive to change. When infastructure is based on a cost per area, it costs Americans roughly 10x as much to change. When you consider that electricity is already distributed to every home in the US it seems kindof silly to dismiss plug-in vehicles in favor of something that represents a radical change to the consumer.
Hydrogen may be better, it may be worse. I think we should continue to pursue all options in search of the best solutions, but I think Toyota is being a little unrealistic if they think plug-ins don't have a place in the market.
Chris M 2:25PM (7/27/2009)
The "connection" is that those proprietary cell phones aren't selling outside of Japan, as they don't work there, and they aren't even selling that well in Japan, as travellers can't use them outside of Japan! Now, if the rest of the world were updated to those proprietary standards, it would help the Japanese cell phone companies, but the rest of the world isn't interested in an expensive upgrade to replace the "works well enough" system they now have, or paying royalties to those Japanese companies.
Similarly, H2FC cars, even if they could be made affordable, wouldn't sell outside of a few areas where H2 is available, and wouldn't even sell very well where H2 was available, as the drivers couldn't take them out of range of the nearest H2 station! On the other hand, electricity is available everywhere, and fuel for "range extender" engines is also widely available.
So, if Toyota doesn't compete in the plug-in market, they could find themselves stuck in a very limited market - just like those Japanese cell phone makers.
John Rowell 2:59PM (7/27/2009)
Thanks, Matt and Chris. I can see the point now. Even if hydrogen is better - and we don't know that it is - there would be no real incentive to create an expensive hydrogen fuel infrastructure which may only be available in certain areas, when the electrical distribution infrastructure is already available just about everywhere and can work reasonably well for electric cars as it is.
kert 1:30PM (7/27/2009)
RAV4EV. unpossible.
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B 2:01PM (7/27/2009)
That's so tragic it's funny. Hydrogen fuel cell is nothing more than a form battery with mechanical recharging process (by providing hydrogen at very high cost). How someone can see FCEV as viable thing, yet dismiss BEV (basically the same thing except that hydrogen fuel cell is an inferior type of battery) at the same time?
Tesla Roadster proved it's enough to have 53kWh battery pack to have decent performance. Less costly EV will have to be satisfied by half of that. It's compromise what will not be for all acceptable. But consider that battery technology will not stay still and we haven't seen any commercial FCEV being sold yet. What we get is an another round of promises - "wait next 10-15 years please". Sorry but then we will have 50kWh battery packs offered with basic models then.
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JaySwede 9:22AM (7/28/2009)
Hydrogen Fuel Cells are an electrochemical battery, just like the Lithium batteries in the Tesla or the Nickel batteries in your Prius. The greatest potential advantage that H2 has over these batteries is weight. Hydrogen is incredibly light for its available energy density. (They used to put Hydrogen in blimps to make them float.) Now consider that the primary design obstacle facing automotive technology is weight reduction. (Some cars weigh almost double what the same model did 20-30 years ago.)
Right now the limiting factor for H2 is storage capacity onboard a car but they are working on it. (Sounds like a similar obstacle conventional batteries face, no?) GM's H2FC "Project Driveway" compact SUV's have nearly the range of a Tesla and they can "recharge" in 10 minutes. That's right, you recharge an H2 car because you replenish the supply of potential electric energy just like recharging a battery does. Refueling a H2FC is an efficient and inexpensive battery swap that everybody is getting themselves excited about as the technology that will save electric cars. (I replace batteries in the kids toys all the time, it's not earth shattering tech and comes with some severe limitations.) Fuel Cells are electrochemical batteries with external storage that can easily be refreshed.
H2FC and batteries are bound to progress at a pace similar to conventional batteries and it would be foolish to discount Fuel Cells as worthless. The World's space programs all use exotic fuel cells for shorter duration flight (days to weeks) because the energy density it offers is orders of magnitude beyond the most advanced conventional batteries. (Before you bash NASA I'd like you to point to where you have parked your car on the moon.) Both technologies hold a promising solution to our future needs and both are still in their infancy of development. To discount fuel cells or conventional batteries at this point in their young lives is a very vain and unwise move.
Nateb123 8:15PM (7/28/2009)
Jay: You clearly have zero clue of the technologies involved or you never would have posted. Fuel cells are not batteries at all and work on an entirely different principle. Batteries store energy and discharge it over time before needing to enter a recharge phase to gain more energy. They're storage. Fuel cells vehicles will still have a fuel tank, like cars today. That's the storage in a fuel cell vehicle. The cell converts fuel to power like an ICE and ultimately is analogous to an on-board petrol refinery.
Moreover your claims about H2 having a respectable energy density are moronic. Show me where this complete crap is claimed because I would bet money you just pulled that out of your ass because you "heard it somewhere". H2 has one hydrogen-hydrogen bond to break versus gas with multitudes of hydrogen carbon bonds. H2 is also a gas and so you have to hugely cool or pressurize it to even get it close to the energy density of gas. Think about it this way, take a long hydrocarbon chain and then pack them as tightly together as you can. This is pretty close to what liquid gas looks like. Then do the same with little H2 molecules. You'll get more molecules in, but way less bonds between them and that's where the energy comes from. But you clearly didn't know that because you're an eco warrior without the sense to study basic chemistry before posting about something you know nothing about.
God, if people as a group weren't so damn stupid, maybe you'd find yourself in the company of someone willing to shake you out of your coma of misinformation, you mindless hippie.
Basically Bill is right because battery tech is improving WAY too slowly. Fuel cell tech isn't doing much better, but it avoids recharge times and it a step. Personally, I think someone should try to find a smaller alternative to the Vanadium oxide battery cell and then "fueling stations" can swap the electron poor ions for rich ones, which is basically an instant recharge. Voila, infrastructure, storage handled and no need for a fuel cell.
andrichrose 2:32PM (7/27/2009)
put him out to grass !
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Nick P. 3:03PM (7/27/2009)
These guys are all praying for EVs to fail but they find it increasingly difficult to have anyone listen to their negative rants when GM, Nissan, Mitsu, Tesla & Fisker are proving them wrong.
The world will get there with or without them.
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Derek Jones 6:06PM (7/27/2009)
This relates back to his earlier comments and Nick P. you are correct. The key phrase used is "Stop Gap". Done right, purpose built EV's can make enough money for you and keep you in the game until the other technologies become more fact than fiction. And trust me, EV's will be here to stay in many different forms.
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ARC 9:09AM (7/28/2009)
Toyota may be correct that PHEV's are not likely viable in any mass way. A PHEV is NOT a BEV. A BEV is 100% battery electric vehicle. A PHEV is really a medium or full hybrid with main propulsion the ICE (internal combustion engine). Even the Chevy Volt is NOT a PHEV...it is a RE-BEV - range extended BEV. Key efficiency gain of a hybrid is regeneration during braking. A PHEV does little or no driving in all electric mode. If you analyze the cost vs. economic savings of PHEV's vs. regular hybrids it does not pay back. What Toyota is saying is that in the market there will be hybrids (mainly powered by ICE) and then BEV's. BEV's are of course "plug-in". RE-BEV's also will have a hard time beating out BEV's for 3 reasons - during pure EV mode you are hauling around a small engine generator that is doing nothing and thus less effciency...then when you run out of charge you are hauling around a large battery pack that is doing very little...another efficiency issue....finally price of RE-BEV will be significantly larger than BEV. "Green" buyers also will want the BEV and not an ICE on their car. So expect PHEV's & RE-BEV's (like the Chevy Volt) to be losers in the market place in terms of larger volumes - mass acceptance...sure there will be niche buyers but they will shift to BEV's or hybrids like the Prius that provide much more value. Toyota is working on hybrids (including PHEV "option" just to protect share for those buyers who think it is good) , plug-in BEV's, and ultimately FCV's....all which share some of the same core technologies. If the "greeny" lobby groups and Democrats could just accept nuclear power (like France) we could accelerate adaptation to hyrdrogen economy (H2 from electrolysis from ocean water with nuclear fission power source) then we could move faster to FCV's...which will really be the ultimate clean vehicle. Honda and Toyota both have the guts to push stronger for the future ideal because they know it is the right thing to do. American's should strongly consider major energy policy changes to get on board.
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Chris M 5:28PM (7/28/2009)
A "Range Extended Electric Vehicle" like the GM Volt IS a "Plug-in Hybrid Electric Vehicle", just a different design from the PHEV that Toyota has proposed. A PHEV, regardless of design, replaces part of the energy from gasoline with energy from the electric outlet, thereby reducing gasoline consumption. Whether that reduction in gasoline consumption is worth the extra cost is highly debated, and depends a lot on driving habits, battery capacity, and cost.
While the "range extender" is just dead weight when the PHEV is operating in EV mode, the battery does play a major role in improving overall efficiency when the range extender is running, just like it does for other hybrid designs, it supplements the IC engine power when needed and stores surplus power, thus allowing the IC engine to run at the optimum speed and power output to maximize efficiency most of the time.
As for making H2 using nuclear derived electricity, I must point out that the combined process of electolysis, compression for H2 storage and H2 fuel cells is only 24% efficient. The combined efficiency of charger and batteries is 85% efficient - more than 3x better efficient than the H2 route! Do you really want 3x more nuclear plants using 3x more uranium (from strip mines) and producing 3x more nuclear waste? At more than 3x the cost? Better to go the plug-in route instead.
By the way, it isn't a good idea to electrolyze salt water, as it produces sodium hypochlorite - unless you really want to produce toxic and corrosive chlorine bleach for some reason.
usbseawolf2000 11:00AM (7/28/2009)
Maybe it makes more sense to make gas-electric-hydrogen hybrid instead of plugin gas-electric.
The current Prius with a small HV battery pack and a small fucel cell stack. Use hydrogen for the initial 40 miles. Gasoline ICE would kick in for hard acceleration or when hydrogen run out.
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Chris M 5:47PM (7/28/2009)
There had been some proposals to use H2 fuel cells for "auxiliary power", thereby taking the load off the IC engine and saving petrol. BMW was rumored to be considering that approach.
The down side is that due to the bulky nature of H2 gas and the small fuel cell, the car would have a limited H2 supply and would end up relying mostly on the petrol engine for motive power. It could complicate operation, as both "tanks" would need to be refilled, unless it was designed to run on petrol only when needed.
The purchase cost would still be much higher than a plug-in electric hybrid design, and H2 fuel would still cost several times more than the equivalent amount of electricity, and H2 fuel may even cost more than petrol, negating any potential cost savings
Bill 9:39PM (7/28/2009)
Nope.
Even a small stack is just too expensive for a mass-market vehicle.
Range-extended BEVs like the Volt use a cheap (compared to adding more battery capacity) ICE generator.
usbseawolf2000 10:46PM (7/28/2009)
Since the gas ICE is available to assist for peak power, you only need 25kW fuel cell stack. If the mass production cost is $200/kW, you are looking at $5k. The cost is on per or better than lithium considering the Hymotion L5 costs $10k. Range of the hydrogen can be easily extended by storing more in the tank, giving more bang for the range.
Hydrogen-gasoline-electric hybrid make more sense than plug-in hybrid with very expensive lithium battery pack.
Nateb123 8:21PM (7/28/2009)
Better than all this BEV vehicles as a stopgap crap (when our batteries are not nearly cheap or energy dense enough), why not use a series hybrid with a microturbine? It could be plugged in, run gas, have plenty of efficiency and have a range and power worth using. The Tesla and the myriad vaporware projects you folks cite would look like molasses compared to that.
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Bill 9:41PM (7/28/2009)
Turbines in real-world applications have not been noted for their efficiency compared to piston engines.
I'd want to see an independent 3rd party confirm claims that "micro"-turbines are more fuel efficient in an actual vehicle (not just on the lab bench)