Mu by Peugeot: renting mobility by the unit
Sometimes you don't need to own a car. Sometimes you don't have the room to store a motorbike or even a bicycle. Sometimes, you need a bit of extra storage space on a family trip. While there are plenty of services where you can rent mobility solutions like these, Peugeot has launched a new integrated solution called Mu by Peugeot. Mu allows users to rent vehicles and accessories using a card loaded up with units (5 units = €1). Vehicles available include a bicycle, a 50 cm3 or 125 cm3 scooter, a leisure vehicle (207 CC, 308 CC), "regular" cars and a large variety of car accessories.
Mu by Peugeot works a bit like a prepaid cell phone: you top up the card and then use the card to pay for the rentals: driving a Peugeot 207 for the day costs 280 units (€56), a scooter is a bit less at 200 units (€40 for the day). As with many membership cards, Mu by Peugeot also offers prizes and member advantages.
[Source: Peugeot]
Reader Comments (Page 1 of 1)
Nick 4:34PM (8/01/2009)
European rentals cost 2-3 X more than in the U.S.
Out here you can get a full size sedan for $35 a day, in Europe you get the smalles econobox for 56 euros..
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pabs333 5:16PM (8/01/2009)
Is this a joke?... no one is going to take this up unless they are on crack
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Swede 8:41AM (8/02/2009)
Just checked with Hertz, a Ford Ka (no way nere a 207) is €68 for the day.
Zeph 6:18PM (8/01/2009)
"Mu" as in come here and we're going to milk you.
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