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Frankfurt 2009: Lexus LF-Ch Concept hits, misses


Lexus LF-Ch Concept - click above image for hi-res gallery

We spent over 40 minutes photographing the oddly named Lexus LF-Ch Concept and still aren't sure what we think of it. From certain angles it's brilliant – everything the Lincoln Concept C tried to be, but wasn't. Yet from other angles... the word 'deformity' comes to mind. As does the term 'puffer fish.' Designed to be a 1 Series competitor, the little Lexus luxury hybrid hatchback answers one very important question: what does Chris Bangle dream about after eating a few sheets of blotter acid? Again, there are parts we like and parts that might have been put on backwards. Full press release after the jump.





PRESS RELEASE:

Toyota at the 2009 Frankfurt Motor Show

- World Premiere of the Auris HSD Full Hybrid Concept
- New Prius Plug-in Hybrid Concept, European Premiere of the new Land Cruiser
- iQ show cars (iQ for Sports and iQ Collection)

The first Toyota highlight for the Frankfurt Motor Show will be the World Premiere of the Auris HSD Full Hybrid Concept. This represents a milestone in Toyota's strategy: introducing Toyota's full hybrid technology to a mainstream model, and the first step in the deployment of Hybrid Synergy Drive (HSD) across the company's model range.

The new Prius Plug-in Hybrid Concept will also make its World debut in Frankfurt.
Prius Plug-in Hybrid expands the capabilities of Toyota's full hybrid technology (HSD), enabling pure electric operation for short-range day-to-day transportation.

In early 2010, an extensive field trial in Europe will see over 150 units being leased to selected fleet customers.

Frankfurt will also stage the European Premiere of the iconic, all-new Toyota Land Cruiser, which will go on sale in the 4th quarter of 2009.

Finally, two customised iQ show cars (iQ for Sports and iQ Collection) will give a glimpse of a future 'iQ World' and demonstrate the possibility for customers to personalise their cars.

The Toyota stand is located in Hall 8 of the Frankfurt Motor Show exhibition centre, where the Toyota press conference will take place on Tuesday, 15 September at 15h30.

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