Bargain Bin: High-priced hybrids get hefty incentives
2009 Cadillac Escalade Hybrid - Click above for high-res image gallery
Surprise! Lexus and its parent company, Toyota, are apparently finding that it's not as easy selling hybrids for $106,000 as it is to move them for $25,000. The Lexus LS 600h L is certainly an excellent piece of automotive engineering, delivering gobs of horsepower and torque with at least a modicum of efficiency thrown in for good measure.
Still, sales of the LS range are down over 50 percent, leading the the Japanese auto giant to place a whopping $10,000 cash incentive on its range-topping hybrid model. Moving down the Lexus lineup a notch will net you a $3,000 incentive on the GS 450h. What's more, the company is throwing another $1,000 at any sales associate that manages to sell one of its pricey hybrids.
Not into expensive hybrid sedans? How 'bout we move to the exact opposite end of the fuel-saving market and into the driver's seat of a 2009 Cadillac Escalade Hybrid. Signing on the dotted line for GM's top-of-the-line hybrid 'ute will cost you from about $73,000 to over $87,000... minus a five-digit discount, of course. Such a deal!
Gallery: 2009 Cadillac Escalade Hybrid
[Source: Auto Observer]
Reader Comments (Page 1 of 1)
Laurens 9:09AM (10/06/2009)
This must be the most expensive marketing campaign ever, it could drive Toyota to bankruptcy... Inventing the hybrid, that is...
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Rick C. 10:41AM (10/06/2009)
$87K for a truck? Smoking crack...
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Rain 3:49PM (10/06/2009)
You might think twice about buying any SUV if there is a grain of truth to this story:
http://www.huffingtonpost.com/2009/10/06/arab-states-have-launched_n_310826.html
The United States magic checkbook is about to come to an end as the Arabs search for a more stable currency to pin the price of Petrol on.
Expect a return to conditions last seen in 1973 before the Opec Accords with gas rationing and runaway transportation and heating costs fueling,so to speak,stagflation.
I seriously hope this is bullshit.
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Ian 5:47PM (10/07/2009)
LOL. The GS cas a casette deck. Way to be modern, toyota.
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