Brammo cuts Enertia price to $7,995
Brian Wismann on the Brammo Enertia - click above for high-res image gallery
A few weeks back, we got to meet a couple of the guys from electric motorcycle maker Brammo as they set off on a road trip from Ann Arbor to Washington, D.C. We thought the new Enertia powercycle was a pretty cool ride but we were a bit shocked at the $11,995 price tag. Well, it looks like Brammo was seeing some inertia to the Enertia's sticker price and have made an adjustment. As of today, the Enertia is priced at a more palatable $7,995 and a 10 percent federal tax credit drops the price down to just $7,195.
Brammo is also offering a finance deal through the Best Buy stores that have begun to stock the plug-in bike. With $2,000 down, you can get the Enertia for $249/month for two years with no interest. That certainly makes it a bit easier to swallow.
Gallery: Brammo Enertia: Shocking Barack
[Source: Brammo]
press release
Brammo Introduces New Price For The Enertia Plug-In Electric Motorcycle, Now $7,995
The 33% savings is a direct result of engineering advances
Ashland, Oregon - November 10, 2009 – BRAMMO, maker of plug-in electric motorcycles, announced today it is dropping the price of the all-electric BRAMMO Enertia powercycle, to $7,995. Customers are also eligible for a 10% federal income tax credit, further reducing the price to $7,195.
"While this pricing breakthrough is innovative in transportation, it is in line with consumer electronics, where engineering and production advances get passed on to customers as quickly as possible to stimulate adoption of the technology," stated Craig Bramscher, founder and CEO of Brammo. "The Enertia is consumer electronics that you can ride and BRAMMO's engineers are able to deliver a better value proposition to customers sooner than a traditional transportation company."
Today, qualified customers can walk into select Best Buy stores and with a $2,000 down payment, ride out on an Enertia for $249 a month with 24-month no interest with payments financing offered through Best Buy. The Enertia can also be purchased direct from www.BRAMMO.com in select states where the product is not yet available at a Best Buy.
The BRAMMO Enertia powercycle is the ideal commuter vehicle as it blends an exhilarating ride experience with environmental consciousness and low operating costs. The Enertia has a top speed of over 60 mph, has a range of 42 miles and charges in about four hours by plugging into a standard wall outlet-all while using less than a dollar in electricity per 100 miles ridden.
"With this price reduction Brammo has positioned electric vehicles for the mass market and consumers can now be part of a solution to the transportation crises that America is facing," said Bramscher. "The wait is over, consumers can now buy an EV that is price competitive with a gas burning alternative and enjoy reduced maintenance and substantially lower ownership costs."
Fans and media can follow Brammo on Twitter @BrammoSays and on its Facebook fan page, Brammo Powercycles
About Brammo
Brammo (www.brammo.com) is a premier specialty vehicle manufacturer developing sustainable performance products for the next generation of transportation. Through integration of digital engineering and high impact design, Brammo transforms ideas into compelling products. Located in Ashland, Oregon the company was founded in 2002 and is privately held.
Reader Comments (Page 1 of 2)
Brammofan 8:06PM (11/10/2009)
Don't forget that several states have tax credits and/or incentives. I think Oregon has a $1500 incentive. That drops the price to about $5600.
Reply
Nick From Montreal 8:22PM (11/10/2009)
They should do like Tesla & Fisker and say exactly how many bikes they need to sell to break even. EV buyers are smart & don't like feeling they're being gauged. I like the line that Tesla used: "By buying early, you help drive the cost down for other owners". Transparency works.
For this to work, they'll have to make the bike more beautiful and less moped-like. Personally, I don't mind the look, but it's not as good looking as an average low-cc ICE bike. No more geek-mobile. Make it stunning guys!
Reply
Nick From Montreal 8:24PM (11/10/2009)
They should do like Tesla & Fisker and say exactly how many bikes they need to sell to break even. EV buyers are smart & don't like feeling they're being gauged. I like the line that Tesla used: "By buying early, you help drive the cost down for other owners". Transparency works.
For this to work, they'll have to make the bike more beautiful and less moped-like. Personally, I don't mind the look, but it's not as good looking as an average low-cc ICE bike. No more geek-mobile. Make it stunning guys!
Reply
letstakeawalk 8:39PM (11/10/2009)
"By buying early, you help drive the cost down for other owners"
Kind of ironic then that the Tesla Roadster prices have actually gone up...
But I agree with your basic point. Any good business plan will have already made a pretty good estimate of how many vehicles will be produced.
gorr 10:19PM (11/10/2009)
They can maybe install a small high-efficiency miniature latest patent design efficient
long-range gasoline inboard electric generator for recharging the battery and performance enhencer. I won't buy, nor will never buy anything with just a power back-up devise call a battery, is it clear or not ?? When im on the road, well im on the road, not in a silly laboratory or with students in design, i mean i go 400 miles a day in motorcycle on back roads at 60-70 mph, with this motorcycle for the same price as a regular medium motorcycle you cannot go more then 40 miles ??? who will buy that, even at 7995$ ???.
Im shopping here in this site from almost 4 years and the offerings have been horrendous in the green market. This is the moment to introduce green sustainable low cost efficient powerful machineries of all kind for the general public. flying cars and trucks are technologicaly available, avoiding painful traffic and easiying roads cost. A simple hydrogen or helium balloon over the car can save gas and especially accidents and lost of time.
Reply
jorhyne 12:25AM (11/11/2009)
no one ever claimed this motorcycle could or would replace gasoline bikes. it is simply an alternative. there are a ton of people who drive 40 miles or less a day, and are concerned with the environment, and also probably have enough money to consider an electric motorcycle which is easy to ride (no shifting) and is quiet.
nathan 10:27PM (11/11/2009)
I'm ordering one today, genius. It's called "discretionary spending" & is generally proportionate to "discretionary income".
Jim Corteau 11:42PM (11/14/2009)
Gorr, How many teeth do you have? Are you able to count high enough to count them?
NeilBlanchard 10:30PM (11/10/2009)
Hi,
I'd guess that the fact that the Zero S is ~$10K and has a significantly longer range (~60 vs 42) also has something to do with the lower price?
Sincerely, Neil
Reply
jpm 10:52PM (11/10/2009)
That's sort of what I was thinking... their sales are going to be very weak at $12k. But I doubt the lowered the price by $4k just undercut the competition. Brammo claimed "engineering advances" resulted in the lower price, but I suspect it had a lot to do with the battery price. Brammo has said over and over again that most of the Enertia's cost is due to battery cost. Brammo's battery supplier is Valence Technologies...who's not doing so well: http://www.google.com/finance?q=NASDAQ:VLNC . I would venture a guess and say that Brammo demanded lower price for the batts or else they buy from a competitor of Valence. Or maybe Valence lowered their costs, or were forced to b/c of competition. Who knows.
But anyways, the price reduction is exciting! Unfortunately, I still wouldn't buy at the price. Give me like 30 miles more range and 30 more mphs, and then you're talking!
Joe 10:47PM (11/10/2009)
This bike just got a heck of a lot more attractive. I've always wanted one, but now it might actually be feasible.
Reply
Sean C 11:57PM (11/10/2009)
I like Brammo, and I want them to succeed, but 40m range just makes it seem like a toy. I'm guessing that range and speed will imporve rapidly over the coming years though.
Reply
Sasha S. 4:50AM (11/11/2009)
I know why they have lowered the price! They are making us in europe pay the following purchase price: 11995 Euros (approx 17963 US dollars!)
Reply
Mark Kiernan 5:53AM (11/11/2009)
I emailed them to ask them and they said that you can't buy the American bike in Europe (i was willing to pay for shipping of 500 euro) due to restrictions. But European buyers are getting shafted as they USD exchange rate is very good for Euro buyers.
Eletruk 5:11PM (11/11/2009)
I wonder what kind of restrictions would be involved? Obviously not emissions. And It couldn't be safety- it's a motorcycle after all. It probably isn't competition - what other electric motorcycle manufacturers are in Europe? Hmm, starting to sound suspicious to me.
Proteus 7:02AM (11/11/2009)
This is an amazing deal! The vast majority of commuters go less than 40 miles. This isn't a touring bike (yet), but a hell of a city bike. Quality-wise it's much better than any electric bike out there (sorry Zero) and most ICE bikes. I don't know how it compares to a hot air balloon (?!). I definitely want to buy one now! :)
Reply
Throwback 8:23AM (11/11/2009)
"Quality-wise it's much better than any electric bike out there (sorry Zero) and most ICE bikes."
This alleged superior quality is based on what exactly?
As for the repeated statement that "most people travel less than 40 miles per day" I would like to see some additional stats. Such as, what percentage of these people use public transportation or car pool several days per week? Does this include folks who work from home a couple of days per week thus reducing their "avg" commute? I would also add that folks who live in more rural areas drive further. I would love to know the median of all of the commuters that make up the 40 mile avg.
Proteus 12:30PM (11/11/2009)
For the quality of the bike:
http://www.brammo.com/learn/#specifications
From a (somewhat dated) newsletter of the Bureau of Transportation Statistics at
http://www.bts.gov/publications/omnistats/volume_03_issue_04/pdf/entire.pdf:
68 percent of commuters reported a one-way commute of 15 miles or less.
I'm sure these stats only apply to the days when they commute; do it otherwise would be flawed.
Andy 10:50PM (11/11/2009)
I have a bike which I mainly use as alternative transport for short trips and commuting.
I think this fills an attractive niche.
Brant 9:00AM (11/11/2009)
for me this is a perfect vehice I only drive 10km to work then again in the morning. So alittle over half the battery would still be left for me to go on drive to timmies then home to recharge... No problem lol obviously not everyone will work but why not use your car for the long drives then this for around town 40miles could last an hour easily at city speeds right... anyways just like all evs there not for everyones needs but this would take away alot of fuel if they sold out... Hopeing but not expecting as for me here in canada would have to pay insurance all year to drive maybe 6-8 months
Reply