Tesla Roadster in Switzerland – Click above for high-res image
Before the sad news of the plane crash yesterday, Tesla Motors had two announcement about positive happenings for the company: that CEO Elon Musk won the Automotive Executive of the Year Innovator Award and that one of Tesla's largest markets (on a per capita basis) is Switzerland, where the company is hosting an event for prospective customers and the media this weekend and the Geneva Motor Show is about to start. There are 30 customers driving Roadsters in Switzerland today and the most popular color is "radiant red," pictured above. Who knew a California car with English roots could be so patriotic in the Alpine country?
About the Innovator Award, Musk said in a statement that:
It demonstrates not only the influence that a relatively small startup can have on the global auto industry, but also the speed with which other car companies and suppliers are joining Tesla in the electric vehicle revolution.