The smiling logo to the right is the symbol of the newly established CHAdeMO Association, a partnership between Toyota, Nissan, Mitsubishi, Fuji Heavy Industries and the Tokyo Electric Power Company. All of these organizations have at least one foot in the electric vehicle door (Nissan is diving in head first) and are the executive members of CHAdeMO, which "aims to increase quick-charger installations worldwide indispensable to further diffusion of electric vehicles and to standardize how to charge the vehicles." It is expected that at least 158 business entities and government bodies, including 20 foreign companies, will join CHAdeMO soon.

So, what's up with drinking tea? This:
"CHArge de MOve", equivalent to "charge for moving", and is a pun for "O cha demo ikaga desuka" in Japanese, meaning "Let's have a tea while charging" in English. This logo means smiles which associate a bright future and happiness with a combination of the circuit symbol of battery representing "Charge", and a dynamic curving line representing "Move". This ecological green is the color of "Green Tea".
But of course.

Fuji Heavy Industries is the company behind Subaru, makers of the Stella EV. More information available after the jump.

[Source: CHAdeMO]


PRESS RELEASE

Establishment of CHAdeMO Association

March 15, 2010

TOYOTA MOTOR CORPORATION (Toyota), NISSAN MOTOR COMPANY (Nissan), MITSUBISHI MOTORS CORPORATION (Mitsubishi Motors), FUJI HEAVY INDUSTRIES Ltd. (Fuji Heavy Industries), and THE TOKYO ELECTRIC POWER COMPANY, INC.(TEPCO), have formally established "CHAdeMO Association" under the resolution of its general assembly held today. The five companies above have become its executive members.

CHAdeMO Association aims to increase quick-charger installations worldwide indispensable to further diffusion of electric vehicles and to standardize how to charge the vehicles. Last August, Nissan, Mitsubishi Motors, Fuji Heavy Industries, and TEPCO started a preparatory committee. Then, TOYOTA joined the committee and the Association has been established with the five companies as its executive members.

As of today, 158 business entities and government bodies including 20 foreign companies are expected to join the Association, such as automakers, electric utilities, charger manufacturers, charging service providers, and other supporting groups.
Electric vehicles(including Plug In Hybrid electric vehicles) can contribute enormously to reduction of CO2 emissions in the transportation sector. The Association is going to promote the electric vehicles through the efforts of technical improvements of quick chargers, standardization activities of charging methods, and international extension of our knowledge related to quick-charger installations.

General Outline of "CHAdeMO Association"

1. What is "CHAdeMO"?

"CHAdeMO" is a trade name of quick charging method that this Association is proposing globally as an industry standard.
"CHAdeMO" is an abbreviation of "CHArge de MOve", equivalent to "charge for moving", and is a pun for "O cha demo ikaga desuka" in Japanese, meaning "Let's have a tea while charging" in English.

This logo means smiles which associate a bright future and happiness with a combination of the circuit symbol of battery representing "Charge", and a dynamic curving line representing "Move". This ecological green is the color of "Green Tea".

2. Structure of the Association
President: Tsunehisa Katsumata (Chairman, THE TOKYO ELECTRIC POWER CO., INC
.)