For coming up with a clever marketing response to General Motor's attempt to trademark the term "range anxiety," we have to give Tesla Motors some credit. GM will (is already?) come out swinging against all-electric vehicles, and it'll take some judo-like moves from smaller companies and electric vehicle fans to turn GM's energy against itself, if we want the intra-plug-in community fighting to continue. Here's Tesla's stab at GM's trademark attempt:
You might thing that quote came from Tesla CEO Elon Musk, who's been known to offer us an eyebrow-raising remark or two. But no. This one comes from Tesla vice president of communications Ricardo Reyes, indicating that the company is officially behind this line of attack. Will it work? For some, it probably already has.By all means, GM can have "range anxiety." To Roadster owners, the term is as irrelevant as "gas stop" or "smog check." We are, however, looking into trademarking "Tesla grin."