The Honda CR-Z hybrid isn't the CRX gloriously returned from the dead, but it also isn't all that bad. Maybe what the car needs to attract some attention is a big, flashy 3D display in Times Square that takes up five blocks and where, as the press release says, "Maxim Magazine models will distribute copies of their special 3-D October issue and Honda will sponsor a special performance from chart-topping hip-hop trio, N.E.R.D." In fact, Honda's CR-Z advertising in NYC will be the "first-ever takeover of Times Square in 3-D technology." Where's the actual car in all of this? It'll be on site, apparently, but it'll be hard to see, what with the 3D ads and a big Sony display featuring 3-D Gran Turismo 5 racing drawing the eye. Sounds like a busy, busy, busy time. Any Bokononists in attendance will probably be proud. The fun kicks off tomorrow at 10 a.m. local time, with N.E.R.D.'s performance starting at 12:30 p.m.
Anyone who wants a less intense experience with the CR-Z can start by heading to a local Honda dealer, where the CR-Z starts at $19,200, plus $750 in destination and handling charges.
Honda to Take Over Times Square for First-Ever 3-D Launch of New CR-Z Sport Hybrid Coupe
TORRANCE, Calif., Sept. 22, 2010 – Honda will hold the first-ever takeover of Times Square in 3-D technology to support the launch of the all-new CR-Z sport hybrid coupe on Thursday, September 23. Spanning five blocks of Times Square, the event marks the first time 3-D footage will be broadcasted to the public space. As a part of the takeover, Honda will run 3-D CR-Z commercial footage on the Times Square HD Spectacolor screen (located on Broadway between 46th and 47th Street) and Sony will provide 3-D Gran Turismo 5 racing simulators. Additionally, Maxim Magazine models will distribute copies of their special 3-D October issue and Honda will sponsor a special performance from chart-topping hip-hop trio, N.E.R.D.
"To bring attention to the duality of sport and hybrid that the CR-Z offers, the advertising campaign relies on a bevy of nontraditional elements-like 3-D technology-to get the attention of young, potential CR-Z buyers," said Tom Peyton, senior manager of national advertising, American Honda Motor Co., Inc. "This 3-D experience in Times Square uniquely integrates advertising, gaming and music into a single, memorable event."
The Times Square CR-Z event will run from 10:00 a.m. to 6:00 p.m. EST, with N.E.R.D. taking the stage at 12:30 p.m. to perform. Attendees will receive special glasses to view the 3-D CR-Z television commercial footage as well as have the opportunity to interact with the all-new CR-Z sport hybrid coupe. Other on-site activities include live screen printing, 3-D photo booths and prize giveaways.
The 2011 Honda CR-Z sport hybrid coupe went on sale August 24th with a manufacturer's suggested retail price (MSRP) starting at $19,200, plus a destination and handling charge1 of $750.