Last Thursday, General Motors announced that it will invest $190 million at its Lansing Grand River assembly plant to retool for the production of an "all-new small luxury car" slated to join the Cadillac lineup in the fall of 2012. This model, known as the ATS, slots in below the Cadillac CTS and is expected to compete with the likes of the Mercedes-Benz C-Class and BMW 3 Series.

Rumor has it that the ATS will debut first as a sedan in fall of 2012 and then as a coupe model in 2013 and a convertible and wagon variant in early 2014. By 2015, a V-Series version should round out the stable of ATS models. All models, except for the V-Series, are expected to come equipped with a standard, all-new four-cylinder engine. Sources say that an optional 2.0-liter turbo'd four-cylinder will be available, as will a V6 engine. All of the engines, from the lowly four-banger on up to the V6, should offer near best-in-class fuel economy numbers and will make this baby Caddy the most efficient offering in the automaker's model lineup. As for the V-Series, we'd expect nothing less than eight cylinders under the hood.

GM's investment at the Lansing Grand River site will provide work for 600 people and requires the plant to add a second shift for production of the ATS model lineup. Hit the jump for more on GM's investment plans for its Lansing Grand River assembly plant.

[Source: General Motors, egm CarTech]


PRESS RELEASE

GM to Invest $190 Million, Add 600 Jobs at Lansing Grand River


2010-10-28

LANSING, Mich. – General Motors today announced a $190 million investment in its Lansing Grand River assembly plant for the production of a new Cadillac model. The investment will create 600 jobs and result in the addition of a second shift.

"America's fastest-growing luxury brand this year is about to get even more competitive with the addition of an all-new small luxury car," said GM Chief Executive Officer Dan Akerson. "This investment demonstrates GM's commitment to Cadillac and to a strong U.S. manufacturing base."

The announcement brings the total of new U.S. investment to more than $3.1 billion and more than 7,900 jobs that GM has created or retained in 21 U.S. plants since emerging from bankruptcy in July 2009.

Built in 2001, Lansing Grand River is GM's second-newest U.S. assembly plant and the manufacturing home of the Cadillac CTS and STS as well as their V-series performance versions. Earlier this year Lansing Grand River received the J.D. Power and Associates Bronze Plant Award for initial quality.

Joe Ashton, UAW vice president of the GM Department, said, "Today's announcement is further proof of what UAW President Bob King said earlier this summer, 'The UAW recognizes the paramount importance of innovation, flexibility and partnership with management to respond to global economic pressures. We are proud to play our part in the turnaround at GM. Our mission is to make the highest quality products for the best value.'

"The members of UAW Local 652 have consistently demonstrated that they can compete with any labor force on the globe," Ashton added. "The commitment, dedication, and hard work of GM's UAW members provide the foundation for the positive news coming from the company."

This year, the Lansing Grand River team launched the CTS Coupe, lauded by the automotive press for groundbreaking design and outstanding performance. The Coupe extends the CTS line, which has been named to Car and Driver's 10 Best list for three straight years. It shares design cues with the CTS Sport Sedan, but the Coupe has a wider track, lower roofline and shorter length, giving it an aggressive stance and sleek, athletic profile

The timing of the new Cadillac and the new jobs as well as the start of the second shift will be announced later.

About General Motors – General Motors, one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 208,000 people in every major region of the world and does business in more than 120 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Jiefang, Opel, Vauxhall and Wuling. GM's largest national market is China, followed by the United States, Brazil, Germany, the United Kingdom, Canada, and Italy. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation. More information on the new General Motors can be found at www.gm.com.