File this one under the category of unexpected. According to Integrity Exports, Toyota logged an outrageous 52,000 orders for its Prius Alpha hybrid over in Japan since the vehicle launched on May 13th. That's astronomical considering that Toyota set a monthly sales target of just 3,000 units for the gas-electric MPV.
Toyota says that it will ramp up production of the Prius Alpha in response to soaring demand, but boosting output from 3,000 to 5,000 vehicles per month (Toyota's modified production levels) by summer's end still doesn't seem like it'll be enough.
Despite Toyota promising that the enormous demand for the Prius Alpha won't affect the launch of the Prius V here in the States, Integrity Exports begs to differ, posting "this will surely impact the U.S. and European launches for this model." Who's ready to wait?
[Source: Integrity Exports]