Cadillac ELR

Cadillac has just announced that the production version of its 2009 Detroit Auto Show show star, the Converj Concept, is on the way. Dubbed ELR and borrowing technology from the Chevrolet Volt, the on-again, off-again angular coupe had been rumored anew in the last few days. Now, Cadillac has officially confirmed that development of the extended-range electric coupe is already underway.

While no specs are being given, Cadillac is confirming that the ELR will use a version of the same Voltec drivetrain as the Volt, though probably v1.5, and the on-board generator will again be a gasoline four-cylinder engine.

The Wreath and Crest brand isn't giving much insight as to why the letters E-L-R have been chosen, only saying they want to "indicate the car's electric propulsion technology" and remain consistent with the brand's three-letter naming scheme. Maybe they stand for "Electric Luxury Ride," or maybe someone over at General Motors is a big Everybody Loves Raymond fan. What do you think ELR stands for? Have your say in Comments.
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Electric Concept Car Comes to Life as Cadillac ELR

Luxury touring coupe gets extended-range electric vehicle technology

DETROIT – The innovative Cadillac Converj Concept, a dramatic luxury coupe with extended-range electric vehicle technology, is moving forward as a production car that will be called the Cadillac ELR.

Development of the ELR is just underway, so details on performance, price and timing will be announced later.

The Cadillac ELR will feature an electric propulsion system made up of a T-shaped lithium ion battery, an electric drive unit, and a four-cylinder engine-generator. It uses electricity as its primary source to drive the car without using gasoline or producing tailpipe emissions. When the battery's energy is low, the ELR seamlessly switches to extended-range mode to enable driving for hundreds of additional miles.

"The concept generated instant enthusiasm," said Don Butler, vice president-Cadillac Marketing. "Like other milestone Cadillac models of the past, the ELR will offer something not otherwise present – the combination of electric propulsion with striking design and the fun of luxury coupe driving."

Cadillac selected the name ELR to indicate the car's electric propulsion technology, in keeping with the brand's 3-letter international model naming convention.

The Converj Concept sparked the idea of combining the desirability of a grand touring coupe with electrification, said Ed Welburn, GM vice president, Global Design.

"There's no mistaking it for anything but a Cadillac, an aggressive, forward-leaning profile and proportion showcases a uniquely shaped, modern vision of a personal luxury 2+2," Welburn said.

Cadillac will reveal another new concept car on Thursday, Aug. 18, at a special event prior to the annual Pebble Beach Concours d'Elegance. Cadillac also recently announced it will add two new vehicles to its product lineup in 2012, the XTS large luxury sedan and an all-new luxury compact sedan codenamed ATS.

About Cadillac

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.