This Tesla-Fisker tit-for-tat thing could get fun.

Last week, Fisker launched its first national advertising campaign for its extended-range plug-in luxury sedans in the form of a multi-page ad in the Wall Street Journal on the same day Tesla unveiled its all-electric Model S, Hybrid Cars reports.

Fisker, which has generated more than $100 million in revenue through sales of its Karma sedan, included a statement in the ad from company founder Henrik Fisker that noted that the automaker's path "wouldn't be easy" and that the company "set out to redefine and reshape how the world thinks about cars."

Additionally, the California-based company said it widened its European distribution network after granting Guanieri, which operates BMW, Ferrari and Porsche dealers in Spain, exclusive rights to import the Karma to Spain, Portugal and Morocco. Fisker is also opening an Oslo showroom in an old shipyard and added that, in the Netherlands, the Karma has outsold the Audi A8, Mercedes S-Class and BMW 7-Series through the first four months of the year.

As for the U.S., the production date for the less-expensive Fisker Atlantic has been delayed in part because the U.S. Department of Energy froze most of the $529 million in loans earmarked for Fisker. Fisker first showed off the Atlantic at the New York Auto Show in April.
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Fisker Automotive: European Business Update

European dealer network expanding to meet demand
Guarnieri announced as Fisker Automotive's exclusive Spanish importer
The Karma recognized with EV Award in Germany
'Street presence' with a fleet of Karmas turning heads at the Cannes Film Festival, Monaco GP and Marbella Luxury Weekend
Munich, Germany – June 22, 2012: Fisker Automotive's international expansion continues with a growing dealer network and customer delivery of their cars across Europe.

It was recently announced that long-established dealer group Guarnieri will exclusively import and market all Fisker vehicles in Spain, Portugal and Morocco.

Guarnieri operates first-class dealerships and showrooms across the Spanish mainland with a large and loyal customer base and a track-record of success with premium manufacturers including BMW, Porsche, Ferrari, and McLaren.

Announcing the new partnership at the Marbella Luxury Weekend, Fisker Automotive's Executive Chairman Henrik Fisker said: "We are delighted to have an importer as well-established and experienced as Guarnieri to bring our range-extended luxury cars to Spain. This further increases Fisker Automotive's international distribution footprint as we bring the concept of Responsible Luxury to consumers worldwide."

Fisker Automotive is also opening up a new showroom in Oslo, based in the center of the world-renowned waterfront district Tjuvholmen is a modern urban waterfront, built on the land of an old shipyard, situated in heart of Oslo overlooking the majestic Oslo Fjord. This showroom will be a state-of-the-art showroom in a setting that reflects Henrik Fisker's 'design inspired by nature' philosophy.

Fleets of Fisker Karmas have been turning heads at the Cannes Film Festival, Monaco Grand Prix and Marbella Luxury Weekend, where prospective customer test drives and VIP events have been taking place. Fisker has showrooms in all three locations. The Karma is becoming a more frequent sight on the roads of France, Italy and Germany as customer deliveries and high-profile events continue into the summer.

In that short time, demand for the Karma has been borne out: for example, during the first four months of the year it was the second best-selling luxury car in the Netherlands, ahead of the Audi A8, Mercedes S Class and BMW 7 Series. More than one thousand Karmas have now been delivered to customers worldwide, with the number increasing every week. Customers in US have been taking delivery since Decemer 2011, and in Europe since February 2012

Fisker Karma wins AutoTest/Autobild E-Car Award

The Fisker Karma has been voted the 'Best EV with a Range Extender' in the AutoTest/Autobild E-Car Awards in Germany. The award recognizes strengths of Fisker's groundbreaking EVer powertrain and the flexibility of real-world range it offers Karma customers. It is the latest in a string of international awards that Fisker Automotive is proud to have won since the launch of the Karma.

Fisker Automotive is an American car company, founded in 2007, committed to producing electric vehicles with extended range (EVer) that deliver uncompromised responsible luxury. The company is designing and developing the world's first line of premium electric plug-in hybrids representing the company's firm belief that environmentally conscious cars need not sacrifice passion, style, or performance. Fisker Automotive is a global company that is redefining luxury for the modern sports car buyer. For more information on the brand and the Fisker Karma Sedan, please go to