BP fuel future london olympicsBMW may have dibs on being the "Official Automotive Partner to the London 2012 Olympic and Paralympic Games," but that doesn't mean there aren't other automotive-related promotional opportunities to be had at the games. Exhibit A: BP's new "Wayne Helix" fuel dispenser.

Sounding like something from a green-energy Batcave, the dispenser is designed to give press release writers something to say. Specifically, the pump's "emphasis on design and advanced technology convey evolution of the fuelling experience." Wow, that sounds delightful. Oh, and then this, "BP challenged Wayne to design and build a fuel dispenser that could showcase BP's future product aspirations from both a fuelling and payment perspective." But it's still just a fuel pump, right?

It is, and will be the featured dispenser for BP's London 2012 biofuels showcase. BP doesn't come out and say what the Wayne Helix can do, just that, "The station of the future will likely see increasing levels of bio components blended into conventional fossil fuels such as petrol and diesel. As such, fuel suppliers will need dispensers that have been tested and certified to handle the rigour and demands of a wide range of biofuel blends and that also are safe, secure and easy to operate."
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New Wayne Helix™ Fuel Dispenser to be Featured at BP's "Fuelling the Future" Showcase for the London 2012 Olympic and Paralympic Games

Emphasis on Design and Advanced Technology Convey Evolution of the Fuelling Experience


AUSTIN, Texas--(BUSINESS WIRE)--

Wayne, A GE Energy Business (GE) and a global innovator of fuel dispensers and technologies, today announced that the new Wayne Helix™ fuel dispenser will be the official fuel dispenser of BP's "Fuelling the Future" Showcase in London during the 2012 Olympic and Paralympic Games. BP is the Official Oil and Gas Partner of the London 2012 Games and will be providing advanced fuels for many of the fleet of over 5,000 vehicles. BP selected Wayne's Helix dispenser to highlight the advancements being made in the fuelling stations of tomorrow.

Wayne has been a strategic global supplier to BP for nearly 30 years, providing fuel dispenser and payment solutions to BP affiliates in the U.S., Europe, Turkey and South Africa. This strong relationship stretches back to include the Amoco and Arco brands prior to, during and after BP acquired those companies.

BP challenged Wayne to design and build a fuel dispenser that could showcase BP's future product aspirations from both a fuelling and payment perspective. The station of the future will likely see increasing levels of bio components blended into conventional fossil fuels such as petrol and diesel. As such, fuel suppliers will need dispensers that have been tested and certified to handle the rigour and demands of a wide range of biofuel blends and that also are safe, secure and easy to operate. Wayne developed the Helix fuel dispenser based on extensive research and feedback from distributors, retailers, technicians and motorists from around the world. Helix dispensers are built on a global platform for worldwide design recognition and a consistent reliable fuelling experience.

"Being selected by BP as the featured dispenser for its London 2012 biofuels showcase speaks to the commitment Wayne has made to elevate the standard for the modern fuelling experience," said Neil Thomas, Wayne global president. "We created this dispenser for an increasingly globalized world, with significant input from our customers and from motorists worldwide. It's a product line that will be the same for all Wayne customers in all regions."

The Helix fuel dispenser family is designed to meet the standards of both ATEX and UL, global regulatory governing bodies for safety. The new dispenser also delivers Wayne's industry-leading, state-of-the-art payment-security platform, which is certified to comply with both PCI and EMV™ payment-security standards. Additional features such as enhanced displays with high-contrast, ergonomic design as well as expanded branding and signage areas visible from multiple angles establish the Helix dispenser family as a new standard for the fuelling station of the future.

"Hammersmith is a showcase for `industry's firsts', and we have been delighted to work with our partner, Wayne, to continue this theme," said Stewart Bates, BP design manager Europe, ANZ, SA & Russia. "With the installation of the world's first Helix dispenser, designed and engineered to the needs of tomorrow's fuelling stations, we will continue to highlight what is possible."

Wayne will be unveiling Helix fuel dispensers at Expo Postos & Conveniência in Rio de Janeiro, Automechanika in Frankfurt and the NACS Show in Las Vegas in August, September and October respectively. Orders will be accepted starting in late 2012.

To learn more about the benefits of Wayne Helix fuel dispensers, visit www.waynehelix.com.

GE and the Olympics

GE is the exclusive provider of a wide range of innovative products and services that are integral to staging a successful Olympic Games. GE works closely with host countries, cities and organizing committees to provide infrastructure solutions for Olympic venues including power, lighting, water treatment and transportation. GE also supplies local hospitals with diagnostic imaging equipment and healthcare IT solutions like ultrasound, MRI and electronic medical record technologies to help doctors treat athletes. For more information, visit www.ge.com/olympicgames.

About Wayne, A GE Energy Business

Wayne is a component of GE's (GE) 2011 acquisition of Dresser, Inc. and is a global leader in the design, manufacturing and servicing of forecourt fueling solutions where reliability and uptime are critical. Dispensers, payment platforms, control systems and technology from Wayne play an essential role in traditional and alternative fueling sites around the world. Wayne is ISO14001 certified. http://www.wayne.com

About GE

GE (GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at www.ge.com.

GE Energy works connecting people and ideas everywhere to create advanced technologies for powering a cleaner, more productive world. With more than 100,000 employees in over 100 countries, our diverse portfolio of product and service solutions and deep industry expertise help our customers solve their challenges locally. We serve the energy sector with technologies in such areas as natural gas, oil, coal and nuclear energy; wind, solar, biogas and water processing; energy management; and grid modernization. We also offer integrated solutions to serve energy- and water-intensive industries such as mining, metals, marine, petrochemical, food & beverage and unconventional fuels.