In the overall scheme of things, having your Twitter account hacked isn't as bad as a flood or a fire. So, perhaps the "The Fastest Way To Lose BodyFat in (2)Weeks" tweet that Fisker Automotive sent out today isn't going to cause anyone to lose sleep, especially since it was almost instantly fixed. Not long after the body fat tweet went out, someone at Fisker took charge and wrote: "We know that the fans and followers of Fiskerauto don't need to lose weight... Disregard our last tweet as we were hacked like other OEMS."
Roger Ormisher, Fisker's senior director of global corporate communications & PR, told AutoblogGreen, "We became aware of the offending tweet in less than 30 minutes and promptly posted an apology. No information was taken and we will continue to monitor and our Social Media channels closely."
This is the latest in a string of high-profile Twitter hacks, including attacks against Jeep and Burger King. In those events, the hackers mucked around with background images and sent out some profane tweets. At least the Fisker hacker kept it clean, which is fitting.