It sounds a bit counter-intuitive, but one Toronto nonprofit is giving folks a chance to win almost a full tank of gas if they drive less. Summerhill Group's Shuttle Challenge, launched last week, encourages commuters to cut down on their driving habits, giving away $25 gas cards for folks who participate and another $25 card for people who can reduce their driving by 10 percent.
Participants are given data-logging devices to track driving habits during a two-week period, then the have the chance to lower those numbers by 10 percent. In addition to the second gas cards, "winners" are eligible for a $1,000 prize. Funding for the program comes from the Toronto Atmospheric Fund, Ontario Centre for Excellence, the Auto Recyclers of Canada and Shell's FuelingChange grant.
See here for more details on the Shuttle Challenge, which runs through the workweek ending May 3.