Enterprise Rent-A-Car is going farther into the carsharing business with the launch of Enterprise CarShare in the Salt Lake City market. Customers can get the cars – available to rent for as little as an hour – at nearly 30 locations in the downtown area and on local university campuses.

The expansion is part of an alliance with the Utah Transit Authority (UTA), Salt Lake City, the University of Utah and Utah Valley University that has a goal to bring affordable carsharing to Salt Lake City and Wasatch Front residents. The Utah Department of Transportation is providing backup to the program through its "TravelWise" program. TravelWise is designed around getting locals to find alternatives to driving alone to further reduce energy consumption, optimize mobility and improve air quality. Michael Allegra, UTA's general manager, said Enterprise CarShare offers the most competitively priced option to bring affordable carsharing solutions to the community, and has a strong track record in other urban markets. Enterprise has the infrastructure in place to meet demand at a fair price, he said.

Enterprise has been moving toward the carsharing business for a few years now, and started up Enterprise CarShare about two years ago. Acquiring the Zimride carsharing company this past summer and its 350,000 users fit well into its strategy. Enterprise CarShare now serves seven major retail markets and is active in more than 35 states, in Canada and the UK. Enterprise has got to get up to speed, since car rental competitors Avis and Hertz have their own major carsharing investments.

UTA and Enterprise CarShare are promoting the affordable car rental option as a support system to help people get around once they exit the train or a bus. The promotion ties into a larger national campaign that includes an Enterprise CarShare commercial; Enterprise says it's the first national TV ad for carsharing. Check out the press release below and this link to the Enterprise CarShare Salt Lake City program, which offers perks for signing up soon.
Enterprise CarShare Expands to Salt Lake City

Sustainable Transportation Alternative Supports
Round-the-Clock Neighborhood Accessibility

SALT LAKE CITY (November 4, 2013) – Enterprise CarShare, a service offered through the Enterprise Rent-A-Car local network, is launching today in Salt Lake City with vehicles at nearly 30 locations throughout the downtown area and on local university campuses.

The Utah Transit Authority (UTA), Salt Lake City, the University of Utah and Utah Valley University are all partners with Enterprise to provide affordable car-sharing services to the Salt Lake City and Wasatch Front residents, and local businesses. Also supporting this car-sharing initiative is the Utah Department of Transportation's "TravelWise" program, which incorporates a set of strategies that encourage individuals, businesses and organizations to use alternatives to driving alone and thereby reduce energy consumption, optimize mobility and improve air quality in Utah.

"UTA took the lead in establishing this program in the Salt Lake area and Enterprise CarShare offered the most competitively priced option for bringing flexible, affordable car-sharing solutions to our community and has a strong track record of success in other urban markets," said UTA General Manager Michael Allegra. "Enterprise already is well established across Wasatch Front, so they have the ability to scale the local car-sharing model while meeting demand and maintaining fair prices."

By putting vehicles right where people live and work, and by making them available around the clock for hourly, daily and overnight rentals, Enterprise CarShare is a cost-effective, hassle-free supplement to public transit. Salt Lake City is the seventh major retail market to offer Enterprise CarShare in the past two years. Enterprise CarShare is now available in more than 35 U.S. states, Canada and the U.K., on more than 75 university campuses and on 40 government and business campuses.

This past summer, Enterprise acquired the business of Zimride, the largest ride-matching program in the United States with more than 350,000 users. Zimride is an online service that efficiently connects drivers, passengers and partners with colleges and universities to facilitate sustainable transportation-management solutions. Last month, Enterprise CarShare also was a key sponsor of the recent Shared-Use Mobility Summit, hosted by the Transportation Sustainability Research Center at the University of California, Berkley.

"We have the experience and resources to make car sharing a success in Salt Lake City," said Neil Hafer, vice president and general manager for Enterprise in Utah. "That's because we can pair our signature customer service with clean, well-maintained, up-to-date vehicles, including hybrids, and easy-to-use mobile technology. With 30 local rental branch offices throughout the region, we also can offer a lower member-to-car ratio than any other car rental or car-sharing company."

To support the Salt Lake City launch, Utah Transit Authority and Enterprise CarShare are promoting this affordable car rental option to help people get around once they get off the train or bus. The local promotion complements a larger national television campaign that includes an Enterprise CarShare commercial, the first national television ad for the car-sharing industry.

Sign up is now open for the new Salt Lake City program at www.EnterpriseCarShare.com/slc. Also, for a limited time, Enterprise will waive the application fee and the first-year membership charge for any new Salt Lake City member, and offer discounted hourly rates for trips made before Jan. 31, 2014.

More information is available by visiting the web site www.enterprisecarshare.com the Enterprise CarShare Facebook page, or by following @carshare on Twitter.

About Enterprise CarShare

Enterprise CarShare is a natural extension of the local car rental service that Enterprise Rent-A-Car pioneered more than 55 years ago. Enterprise CarShare offers a variety of clean, well-maintained vehicles at an affordable price, when and where customers need them, whether it is for an hour, a day, a weekend or longer. In 2011, Enterprise entered a major retail car-sharing market for the first time by acquiring PhillyCarShare in Philadelphia, and then, in 2012, it acquired Mint Cars On-Demand in Boston and New York City. In May 2013, Enterprise acquired the business of IGO CarSharing, the first car-sharing program in Chicago. Today, Enterprise CarShare offers hybrid, plug-in and fuel-efficient vehicles, delivering car-sharing technology's speed and economy nationwide to businesses, universities and government offices looking to enhance their fleet management operations along with their fiscal and social sustainability initiatives.