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LA 2009: The plug-in Prius makes its North American debut

Toyota rather unceremoniously parked their plug-in Prius at its North American market debut during the LA Auto Show, while their new Sienna minivan got a royal welcome at its coming out party. At a show that saw the production-ish Chevrolet Volt appearing in public for the first time, it might have seemed likely that Toyota would have made a bigger deal of this model, but we just sort of stumbled upon it while checking out the LFA. The company did issue a press release, which you can read in its entirety after the jump. They announced ... Read more →

ABC News: Prius one of Top 10 Innovations of the Decade Jeremy Korzeniewski

Toyota didn't exactly invent the hybrid automobile, but the Japanese automaker certainly can be credited with popularizing. Exhibit A? The Prius hatchback. Ever since its U.S. introduction in ...

2010 Prius named WhatGreenCar Car of the Year, Insight and Fusion Hybrid also "commended" Sebastian Blanco

Last year, the first time WhatGreenCar gave out its Green Car of the Year award for UK vehicles, the Ford Focus EcoNetic won the title. That car managed to get a 33 on a WGC's hundred-point scale ...

Report: Revived Toyota MR2 hybrid could challenge Honda CR-Z Sam Abuelsamid

Honda may not have the hybrid sports coupe market to itself for long if a report out of Japan has any merit. One of Japan's top car magazines, Best Car, is reporting that Toyota is planning to ...

iQ not unusual enough for you? Toyota will decorate it for free Sebastian Blanco

There's no doubt that the Toyota iQ gets noticed. The unusual car – like the Smart Fortwo – stands out in traffic while the frugal 1.0-litre VVT-i model emits only 99 grams of CO2 per ...

REORT: Toyota basks in 14,000 pre-orders for new Sai hybrid in Japan 9 days ago on Autoblog Green

When Toyota unveiled its new Japan-only hybrid model, the Sai, last month, it said it wanted to sell 36,000 of them each year, or 3,000 a month. The Sai, sort of a little cousin to the Lexus HS250h, costs about $37,000, but that relatively high price is apparently just right for 14,000 people. ...

Toyota starts discussions on who will get PHEV Priuses 14 days ago on Autoblog Green

Toyota is getting ready to start deploying a fleet of 200 plug-in Prius hybrids in the coming months and the company needs to figure out what to do with them. The cars will all be leased for purposes of field testing. Toyota is now in discussions with federal and local governments and energy ...

REPORT: Toyota U.S. president Lentz believes Prius could supplant Camry as brand's best seller 16 days ago on Autoblog Green

The Toyota Camry has been the best selling car in the U.S. for 11 of the past 12 years, and only a total industry meltdown has managed to slow the Japanese automaker's bread-and-butter sedan. Even with that impediment, the Camry still has a comfortable lead versus its archrivals, the Honda ...

Seven - well, six, no, five - ways to boost your Prius' MPG for just $4,047 16 days ago on Autoblog Green

Got $4,047? That's what it'll take you to make your Prius even more efficient and snazzy if you were to buy one of everything on the list of seven MPG-saving items put together by HybridCars (and which just happen to be available for sale from the site). The items include a $69 aftermarket EV button ...

Five Axis offers up Aerius kit for 2010 Prius 17 days ago on Autoblog Green

If you don't win the charity auction for the Aemulus-modified Prius but want something flashy for your 2010 Prius, take a look at the Aerius Prius that made its debut at SEMA this year (they're practically the same vehicle). The kit designed by Five Axis will, according to Gas 2.0, be available ...

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